Jeff Esposito

APRIL 1, 2013

In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. So to me, community can happen anywhere from a corner sandlot to a Facebook group or weekly Twitter chat or Subreddit on kittens. Humans are a curious species that will find places to connect.

Communities 42

Communities Jive Lithium Real Estate 42

Jeff Esposito

MARCH 18, 2012

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. In the case of Twitter, its new model isn’t as dynamic as Facebook’s, but is still just as important for brands to keep an eye on. Twitter has also made it clear that verified accounts are important but are not going to come cheap.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

APRIL 17, 2012

Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized. LinkedIn allows users to provide status updates (much like Facebook and Twitter) or integrate other social media profiles. Image: Wikipedia.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

MARCH 8, 2011

Americans spend 2 hours, 12 minutes per day on Twitter ( Experian ). 62.14% of Twitter users are in the US ( Sysomos ). 66.93% of iPhone users who utilize Twitter are in the US (Sysomos). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). Where do you see it going?

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

JUNE 27, 2011

40% of corporate Twitter accounts engage in some kind of customer service ( Burson-Marsteller ). 140 Million Tweets are sent each day ( Twitter ). 64 percent of Twitter users are female ( Pew ). 47 percent of journalists will use Twitter as a source for a story ( Digital Journalism Study ). percent of males ( AdAge ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

AUGUST 8, 2011

Maybe not as big as my man-crush on Twitter, but at least a decent platform that could supplant Facebook, which I am not a giant fan of. While I may interact with Mr. Shri on Twitter every now and then, I would not call that a broad network in the country. don’t have this problem with either Facebook or Twitter.

Google 42

Google Notification System Team 42

Jeff Esposito

SEPTEMBER 6, 2013

Twitter Acquires Social TV Tracker Trendrr – this move is great from Twitter. Let’s hope that it also comes along with an improved ad platform to mesh with this additional data set. The deals based on facial recognition could be interesting ( more here ) but it could also be pretty dam weird as well.

Trendrr 37

Trendrr Retail Google Publishing 37

Jeff Esposito

AUGUST 10, 2012

Twitter tools used by the world’s top brands – if you manage social for a company of any size, you have probably also tested out a number of social platforms and researched others. This study breaks out which tools are being used by the world’s top companies use for Twitter management.

Social Media 39

Social Media Delicious Study Research 39

Jeff Esposito

NOVEMBER 15, 2013

This is Why People Hate “Social Media Authors” – smart post here from my buddy Doug Haslam on how authors of “social media” books often forget the rules of the platforms they are pimping expertise on. But is perception reality or should we ignore the man behind the curtain?

ROI 34

ROI Policies Small Business Study 34

Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. Twitter – minimal conversation and mostly push marketing. Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

FEBRUARY 27, 2013

While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. Therein lays the problem.

Social CRM 42

Social CRM Klout Case Study Social Media 42

Jeff Esposito

FEBRUARY 25, 2013

Oreo – for such a simple product, the company has managed to transform itself to be relevant across digital platforms and current events. I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest.

Company 47

Company Social Media Brands Eventful 47

Jeff Esposito

AUGUST 16, 2011

So when the explosion of location-based social networking websites began popping up, I was excited to see that developers were looking to create platforms around checking into different beers. Let’s face it… not everyone you follow on Twitter is going to peak your interest with every tweet they send out.

Foursquare 43

Foursquare Smart Phone Social Networking Applications 43

Jeff Esposito

MARCH 2, 2011

If you have logged onto Twitter, Facebook, Yelp!, The problem with this mentality is that companies need to prioritize their efforts and there are just too many platforms to monitor all of them 24/7. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR.

Foursquare 42

Foursquare Training Meeting Company 42

Jeff Esposito

JUNE 15, 2011

Some love technology and are early adopters, for others the space provides a self-promotional platform while others flock to it because of the buzz that it garners. It wasn’t love at first sight as Twitter was a new technology that I wasn’t sure could be used for public relations or reputation management.

Social Media 38

Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

JANUARY 21, 2011

I have heard of the Tunisian revolts and have followed along some on online sites, Twitter and peeped some videos, but didn’t realize that it was not getting as much airplay overall. How To Build A Crappy Twitter Profile – You know you have seen them, bad Twitter profiles that do nothing for you.

Policies 32

Policies Travel Social Media Consultant 32

Jeff Esposito

DECEMBER 10, 2010

Unless you own the platform that you are broadcasting on, whether it’s a blog, Twitter, Facebook or something else, unless you own the platform you are merely renting someone’s space and will be SOL if the site goes away. This is especially vital for companies who rely on social networks as their broadcast platforms.

Tumblr 33

Tumblr Privacy Price Hosting 33

Jeff Esposito

JULY 11, 2011

Brand Awareness – given the nature of the platform, companies can search for their brand and products or services and see what is being said about them or their space. Thought Leadership – social media is a great platform to be seen as an industry leader. Plan to devote 10 to 20 hours a week for a salesperson in this capacity.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

AUGUST 4, 2011

Advertisers Begin to Look Beyond Facebook and Twitter – the title of this piece is a bit misleading. It is a good study on how advertisers are looking at expanding their social media reach while looking for a greater platform to serve ads on in the space. I am going to write more on this topic next week, so be sure to tune in then.

Case Study 42

Case Study Authentication Study Advertising 42

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it).

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it).

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

OCTOBER 13, 2011

Unfortunately passionate fans have turned to Twitter to vent their frustrations at athletes who let them down. Google Engineer: “Google+ is a Prime Example of Our Complete Failure to Understand Platforms” – File this under “shit that was public” or “social media snafus.”

Google 31

Google Social Media Engineering Groups 31

Jeff Esposito

SEPTEMBER 29, 2010

Their accounts on Twitter and Facebook allow parents to check out upcoming content before its aired. With that I must say thank you to Steve Garfield for putting me onto the Twitter account a few months back. The company also utilized YouTube as a platform to have their videos with celebrities go viral.

Social Media 33

Social Media Case Study Upcoming Education 33

Jeff Esposito

AUGUST 27, 2010

Here’s this week’s edition of Five for Friday : Bengals WR Chad Ochocinco fined $25,000 for using Twitter during game – Say it with me, No Fun League. My favorite was this one: The Most Hated Man on Twitter – Everyone always wonders the power of social media. How about you? How was your week? focusing on this video.

Posterous 32

Posterous Creative Commons Disqus Applications 32

Jeff Esposito

JUNE 3, 2011

Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Who owns your brand’s social media data? Every company is looking into the social game in one way shape or form nowadays. If you are curious, read this piece.

Journal 39

Journal Community Platforms Social Media Data 39

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. Creators also use the hub as a platform to package, consolidate and digitally present their complete range of content. This is a guest post from Chris Ehrlich. There, Jeff is known as @jeffespo. We’re known as @ News_Spark. We began tweeting when NewsSpark was only an idea.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 23, 2011

Seesmic for Android – Twitter is my favorite social platform, and for that I have no shame. It now has a place on my phone’s desktop and will be used every time I head to a new city or for some reason get lost wandering around Boston. So keeping it on my phone was a no brainer.

Foursquare 38

Foursquare Conference Applications Google 38

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. Creators also use the hub as a platform to package, consolidate and digitally present their complete range of content. This is a guest post from Chris Ehrlich. There, Jeff is known as @jeffespo. We’re known as @ News_Spark. We began tweeting when NewsSpark was only an idea.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. As we integrate more and more with tech the big question will be what role do humans play in setting predictions?

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

SEPTEMBER 1, 2010

Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. After the sale, offer customers ways to keep in touch with the company that they are comfortable with – email, blog, text, Twitter, Facebook, YouTube, etc. Sounds easy right?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 18, 2010

Sure it can be argued that broadcasting check-ins to existing networks like Facebook and Twitter adds to brand affinity, however as my friend Arik Hanson aptly put it in this post , people simply tune them out. This post was mentioned on Twitter by jeffespo and jeffespo, Alltop Social Media. link] Social-Media.alltop [.]

Alltop 28

Alltop Foursquare Applications Retail 28

Jeff Esposito

JULY 29, 2011

Well Jeff Jarvis did too, and he leveraged Twitter to share his distaste for the folks we’ve got playing Russian roulette with our future. If Social Media Was Around For The World Wars – these are some pretty cool sketches of old-school style war propaganda posters using social as the platform.

Posterous 33

Posterous Collaboration Hashtag Price 33

Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. As we integrate more and more with tech the big question will be what role do humans play in setting predictions?

Klout 30

Klout Paid Search Analysis Small Business 30

Jeff Esposito

DECEMBER 9, 2010

The root of social media is the conversation on the platforms that we all know and love. There are thousands of networks out there covering everything from obscure art to being a doula to the traditional staples of Twitter and Facebook. If you think it is, I suggest trying it sometime. Conversing.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

OCTOBER 20, 2010

I didn’t see the harm in always being on Facebook, Twitter, and having access to what’s going on. Realize the IRL is important and should never take a back seat to Twitter, Facebook or whatever app you just had to have. So why would I want to hang up. What is it that makes me “need” to be connected all the time? Silly really.

Smart Phone 32

Smart Phone Communities Tips Groups 32

Jeff Esposito

MAY 31, 2011

A Twitter search and communications training could have them up and running in no time. This agnostic view will allow you to focus on execution instead of revamping your roadmap every time a new platform comes along. Jot down the areas of your company that you think can benefit from a touch of social media. What are you measuring?

Team 43

Team Social Media Metrics Training 43

Jeff Esposito

NOVEMBER 12, 2010

The platform called RockMelt looks to merge social media with social media. Why Facebook and Twitter Are Not Replacing Blogging – One problem that I have with research studies is that any given person can manipulate the numbers to make their case for their position. If so, check out this piece from Spike Jones.

Lithium 28

Lithium Blogosphere Technorati Survey 28