Buzz Marketing for Technology

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? How much time and money can the team commit to the listening platform?

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags have been around for a while. Predictions, anyone?

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides the sales person with a platform to allow for their online personality to shine and begin that trusted relationship which can create affinity with the buyer.

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Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

Sure Facebook changes its platform every Tuesday but I mean something more like groundbreaking ideas using social. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Tags: Blogging Buzz Marketing Communities Facebook Innovation Social Media Social Networking Twitter.

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Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

Engage your Employees – An obvious place to help scale your efforts once a unified social media platform is in place is leveraging your employee advocates to help get the word out. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

Here are three requirements for Omni-Channel from the webinar: Seamless – Trusted, unified consumer experience across multiple channel, platforms and devices. You can also scan the highlights of this webinar on Twitter by reading the Storify below. We discussed ideas and tips for cracking the code on Omni-Channel marketing!

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