How Consistent Branding is Being Challenged in the Digital Age
Techipedia: Tamar Weinberg
NOVEMBER 9, 2011
In the last couple of decades, the spectacular rise of digital platforms and social media has revolutionized the way that brands reach their consumers and the way in which they interact with each other. Take Eurostar for example who successfully rebranded earlier this year. What are the consequences of inconsistent branding?
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