Techipedia: Tamar Weinberg

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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

In the last couple of decades, the spectacular rise of digital platforms and social media has revolutionized the way that brands reach their consumers and the way in which they interact with each other. Take Eurostar for example who successfully rebranded earlier this year. What are the consequences of inconsistent branding?

Brands 185
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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Choose a platform that can deliver both inbound and outbound marketing campaigns. SMS, really?

SMS 187
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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

A user searches for “All-Inclusive Caribbean Vacations” on Google, and, a few minutes later, heads over to the New York Times Travel Section. FBX has opened up Search Retargeting to the social realm, and it should be a big part of marketing on the world’s most dominant social platform.

comScore 163
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Their semifinal game was scheduled for 9 PM Friday, making playing, traveling, and any other accommodations impossible. However, what was missing was the lack of participation that the readers could take part of — they had no platform for action. At that point, there was national coverage of an unfortunate situation.

Brands 132
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. Social media affords you a platform to reach out to people who, by virtue of being “connected online,&# can help spread your message virally. As it stands, though, that platform is saturated. Has it been a success? We think so!

Hotels 245
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Choice of Form: Two Legal Seminars As Social Media

Techipedia: Tamar Weinberg

And I feel a certain solidarity/friendship towards them — including towards Professor Macdonald — as fellow travelers who’ve experienced something in common. What functionalities do you think WordPress, vBulletin, and other common platforms need to be able to better develop communities?