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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

B2B 306
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How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5

Buffer Social

Five months after launching was the first time my creator startup hit four-figures in earnings. What I did have was years of startup experience, especially in marketing. Focus on evergreen and owned platforms Most creators default to publishing content on social media platforms first.

Startup 61
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The Complete Guide to YouTube Ads for Marketers

Hootsuite

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.

YouTube 145
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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Atlassian 118
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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. However, she deserves a spot on this list because she has recent experience as CEO of firmographic data platform Mattermark , where she was also a co-founder. Aaron Levie. Doug Conant.

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Creator Longevity: 4 Tips for Building a Lasting Content Career

Buffer Social

YouTuber Matt Koval puts the average creator career span at five to seven years (and that’s for the really persistent ones). Eve Arnold of Part-Time Creator Club has built her platform around the idea that you can find a balance between growing as a creator even when you can’t give it all your focus.

Content 78
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Introducing Shoploop: A Shoppable Video Platform Made for Brands & Influencers

Later

Introducing Shoploop: Google’s very own shoppable video platform! Created by Google’s in-house incubator, Area 120 , Shoploop is a mobile shopping platform that helps consumers discover products in an entertaining, informational, and snackable video format. . That’s because discovering new products on Shoploop is so easy. .