Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing. What the biggest missed opportunity is for B2B marketers?

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Create a social media marketing strategy. Utilize social media targeting. Guest post by Samantha Waites.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Other platforms are more general, with a vast audience reach.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Most professionals still active on Twitter can name plenty of colleagues and acquaintances, formerly engaged on the platform, who haven’t tweeted in months (or years). And it’s not just enterprise accounts.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Similarly, Clubhouse is breaking all the established “rules” of social networks. But here are three reasons for skepticism.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

FEBRUARY 13, 2018

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. Buyers appreciate business social media use. More than half of online adults (56%) use more than one of the top five social media platforms. Small Business Trends ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

NOVEMBER 2, 2021

Now that social media has become such a key part of our lives, social media platforms (as well as purpose-built professional networking platforms like Kinetic ) may be the best places for networking. Then use platforms that focus on visual content, like Instagram, Pinterest, or TikTok.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

MAY 9, 2023

Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

JANUARY 28, 2020

What is a social media hub? A social media hub or social hub is a digital tool that showcases content from various social media platforms at one location. The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube.

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Many of this year’s best posts about Google’s newest social platform were written early in the year. What are the best practices for business use of the platform? So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

NOVEMBER 30, 2017

There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly. Even if your potential customers use more than one network, it’s bad form to post exactly the same content on each platform.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Guest post by Rosemary McKee. The key here is to keep it short, simple, appropriate, and recognizable.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

MARCH 22, 2018

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network. However, it’s well worth taking advantage of the giant social network’s tools.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). But they haven’t left the platform in a linear or random fashion.

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

JUNE 11, 2012

In February, blog platform Tumblr launched an option for all users to pay $1 to highlight a post. Still, dropping what essentially amounts to ads prominently into News Feeds could drive users away to smaller, less-commercialized social networking options. It’s Not Unprecedented. That may contribute to their dismal 0.5

Tumblr 142

Tumblr Facebook Apparel Feed 142

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

MAY 23, 2011

Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Expanded social media following (e.g., Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

JUNE 20, 2019

After all, it is a platform that connects talent with recruiters. Social Media Freedom. In the early days of social networks, some organizations banned the use of social platforms like LinkedIn during working hours, viewing it as a time-wasting distraction. Guest post by Anastasia Masters.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

MAY 3, 2012

Consumers use mobile devices for entertainment, with books, movies, games and videos; to interact with friends and business on social networks, like Facebook and Twitter; and increasingly, to find information and make immediate buying decisions. Cross-Platform Is a Must. What does mobile mean to your company?

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. So, how can you boost your brand’s value?

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JUNE 11, 2012

In February, blog platform Tumblr launched an option for all users to pay $1 to highlight a post. Still, dropping what essentially amounts to ads prominently into News Feeds could drive users away to smaller, less-commercialized social networking options. It’s Not Unprecedented. That may contribute to their dismal 0.5

Tumblr 100

Tumblr Facebook Apparel MySpace 100

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

MAY 10, 2016

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Sample review: “My favorite All-in-One platform for managing your Facebook ad campaigns. 96% of B2C and and 88% of B2B companies use Facebook for marketing.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The Wonder of Tech ).

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

OCTOBER 5, 2012

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog. What’s the Best Social Media Monitoring Tool? So which is best?

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

FEBRUARY 2, 2012

But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” ” A Marketer’s Guide to Quora by HubSpot Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

JULY 24, 2018

Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. All of these tools monitor updates on multiple social media sites in real time. Social Network-Specific Tools. Just as importantly, who is posting about these things?

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

JANUARY 12, 2011

Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts.

Press Release 194

Press Release Tools Tips Vocus 194