Social Media Strategery

article thumbnail

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Meanwhile, social networks realize that brands will pay big money for access to the millions of users in their online communities, and they’re going to charge more and more for that privilege. Increasingly, to compete effectively in social media, brands realize that to play, they must pay. Promoting content. Increasing reach.

article thumbnail

Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

I then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!) takes issue with this idea of ranking people's influence on these internal networks. Enterprise social networks don’t work like that.

Klout 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Entrepreneurs: Celebrated in the Private Sector, Hidden in Government

Social Media Strategery

Facebook , the behemoth of a social network with 500 million worldwide users, was founded by a college student and his buddies. True open government entrepreneurship isn’t just about open data or mashups or social networking platforms or DC start-ups.

Gov 2.0 126
article thumbnail

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

The United States Intelligence Community (IC) has made tremendous strides over the last several years with the introduction of a wide range of social software tools such as wikis, blogs, user tagging services, and social networking services for knowledge management and information sharing.

Yammer 132
article thumbnail

A Community of Practice Is More Than a Website

Social Media Strategery

Over the last year or so, the term communities of practice has entered the social media buzzword lexicon along with virtual collaboration, engagement, platforms, and Enterprise 2.0. Nowhere in the definition above does it mention the words website , wiki, blog, or social network.

article thumbnail

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. It was only logical that a platform would emerge that would make this easier and “official.” Created by Inigral Inc. ,

Education 130
article thumbnail

But I Don’t WANNA Change!

Social Media Strategery

This has become a sort of mantra for me – it’s about changing behaviors, it is not about getting people to use a wiki/blog/social networking site, etc. The subject was using change management methods to encourage social media adoption within organizations. Don’t try and do everything at once.

Wiki 110