Sherrilynne Starkie

OCTOBER 12, 2018

After a successful pilot program, Google is opening applications for its GNI Cloud Credit Program to give qualifying news publishers with fewer than 1,000 employees the opportunity to apply for up to $100,000 each in Google Cloud Platform credits, as well up to $50,000 in implementation support. — SS. We’ll miss you G+.

Google 279

Google Film Instagram News 279

Sherrilynne Starkie

MARCH 24, 2018

Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data. Facebook will continue to be an effective marketing platform.

Social Media 284

Social Media Facebook Privacy Marketing 284

Sherrilynne Starkie

JANUARY 14, 2012

Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle. It’s very easy to use. Users flee MySpace.

MySpace 338

MySpace Vimeo Smart Phone Foursquare 338

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform. Forty per cent of Canadians are on Pinterest, an image-based social network.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook has introduced the use of hashtags !

Hashtag 312

Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

JANUARY 30, 2016

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. If successful, the new service will be rolled out globally in the future. The reach expansion sums up a year of advertising innovation for Twitter.

Twitter 150

Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

MAY 9, 2018

Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. Embed List. Hootsuite announces integration with Pinterest. May 09, 2018.

News 170

News Google Social Media HootSuite 170

Sherrilynne Starkie

FEBRUARY 6, 2019

This past year the social network has invested record amounts in strengthening its defenses against abuse. The team at this crucial marketing platform is working to address some serious problems to restore users’ faith It’s also giving users more control over their information and more transparency policies, operations and ads.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

MARCH 14, 2015

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The privacy shift comes as Twitter seeks to bolster user growth and compete with instant messaging platforms such as WeChat, WhatsApp and SnapChat. Recognize these models? unfinishedbusiness. But at what cost?

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

JANUARY 30, 2016

Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms. The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). In a startling admission by Twitter apparently, one in five users never actually tweet.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

MAY 4, 2012

If you had to quit one social network, which would it be? Unfortunately for Pinterest , the newest platform of all is the one that folks say they would quit first, with 22 people singling it out. Six people would leave the most popular of social networks. The ROI of social media. Four would shirk LinkedIn.

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Sherrilynne Starkie

AUGUST 20, 2012

The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms. Social media is key PR driver.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

JUNE 21, 2018

The business social network, LinkedIn is introducing a new way for users to show their appreciation to someone. Social Influencer Discovery module for Cision Communications Cloud enables communicators to identify and develop relationships with social media influencers. Kudos from LinkedIn. Jun 20, 2018.

Features 38

Features Social Media Reddit Module 38

Sherrilynne Starkie

JULY 19, 2018

The idea is to increase confidence in the platform’s follower counts and trust in the social network overall. Most Twitter users will have seen a drop in followers this week thanks to a major purge of fake, old and spammy profiles. And finally: 5. Is this the real life? Is this just fantasy?

Video 34

Video Apple YouTube Google 34

Sherrilynne Starkie

JANUARY 20, 2020

There are literally thousands of marketing platforms, apps, channels, networks and formats. Shared Media : This is social media. Others share your content with their own friends and followers via in social networks and other digital channels. A journey of a thousand miles begins with a single step. Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

MAY 19, 2013

May 18: this week in social media. What''s new and cool in the world of social media. Cross-Platform Single Sign-On - Google+ Developers Blog. Gartner: fake social media reviews. Featured Headline Social Media emma watson Facebook Google Klout LinkedIn Social network' Listly by Sherrilynne Starkie.

Klout 276

Klout Social Media Policies Privacy 276

Sherrilynne Starkie

OCTOBER 16, 2018

Taking this a step further can help individuals transition from being just employees to being social media ambassadors. Providing deeper knowledge of the use of tools and platforms, or providing training in context of the business objectives, can empower staff members to use their own social networks on behalf of the employer.

Training 150

Training Social Media Policies Skills 150

Sherrilynne Starkie

FEBRUARY 16, 2014

Taking this a step further can help individuals transition from being just employees to being social media ambassadors. For example, a major fashion brand might provide specific training on Pinterest or a museum might train staff to take excellent quality digital photographs for Instagram.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

JANUARY 25, 2018

This week's top five social media news features, Facebook, Instagram, Google, SnapChat, Video trends and algorithm changes. To demonstrate to people who aren’t on Snapchat what the platform can do, Snap now lets users share some public Stories via links to Snapchat.com. Follow List. Embed List. Jan 24, 2018. This story has the answers.

Survey 161

Survey News Social Networking Library 161

Sherrilynne Starkie

JANUARY 30, 2016

In addition, the most popular social media platforms are now publically-listed companies and are striving to drive ever-increasing shareholder value by earning ad revenues. That means Facebook, Twitter and other social networks have made gaining organic visibility almost impossible.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

AUGUST 28, 2012

For brands wishing to do some higher volume ad buys, there are platform such as Ad Parlor and Blinq which eliminate a lot work by providing automated services. Facebook offers a range of advertising vehicles too, to suit the needs of most brands: Sponsored stories – Research shows that people don’t want to be sold to on social networks.

Advertising 312

Advertising Facebook Newsletter Buy 312

Sherrilynne Starkie

JANUARY 23, 2018

It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. Photo and image selection are key design skills for social media consultants too.

Consultant 427

Consultant Skills Social Media Drupal 427

Sherrilynne Starkie

MARCH 18, 2018

Top Five: YouTube beats Facebook as most-used platform. The must-know social media news for the week of March 18, 2018. YouTube beats out Facebook as the most widely-used social media platform. The Pew Research Centre's recent study looks at social network platforms' user demographics for 2018.

YouTube 67

YouTube Facebook Mobile Policies 67