Twitter Advertising Review: Not Ready For Primetime
Jason Yormark
JANUARY 14, 2013
I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. It’s not an easy task to build a platform to accomodate that much data and users. Overall, the ad platform is extremely generic and narrow in its focus.
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