Direct Marketing Observations

JUNE 2, 2011

There will come a time where we just won’t want to share, chat, upload, download, friend, follow, or like from a social standpoint, a mobile standpoint, and a mobile social standpoint. social networks) then demand goes down right? Who you are connected to within Facebook is your network.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

JANUARY 12, 2012

NutshellMail users social network updates so they don’t have to login and check. MemoLane is a “virtual scrapbook” generated by a user’s social media history. It also allows users to search their social history across multiple networks.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

MAY 20, 2011

It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Except, it was easy to see back then ( or is that now?) It’s community based and people based and not sales based. Big diff.

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

MAY 10, 2011

Can an internal socially powered ideation platform or network empower and propel an employee into massive production and an upbeat morale? Does social media offer the panacea to an employee who feels that he is not being paid what he is worth? How can a company leverage that through an internal social platform?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

JANUARY 21, 2011

It’s implied that you’re either in a social network and or you know what to do once you’re in a social network. Which means that the phenomena of social networks has definitely peaked our collective interest as marketers and yet we are still not quite sure how to us social to sell or market our stuff-What do we do?

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MAY 28, 2010

Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create new business opportunities or leads through landing pages and targeted email campaigns supported by social media. Create microsites using social platform providers. Create widgets.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

SEPTEMBER 13, 2010

Yes they have had “some UI issues&# , but at one point they were THE social network that everyone was talking about. Semi-truth #3: What happened to MySpace can happen to any social network. What is the useful shelf life of a social media generated relationship? What happened? The coolness wore off.

Social Media 162

Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

OCTOBER 4, 2017

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. On other networks, however, see Snap for example, the act of communicating has escalated and changed. Social Media was at one point this living, breathing, conversational thing. It’s average.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

FEBRUARY 24, 2012

I know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the likelihood of you finding or landing on my pages might be pretty high. I am a marketer that sells cowboy hats or western hats.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

JULY 15, 2011

I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. It is now purely a content consumption and content push platform. Blink…Blink…. Let’s fast forward 11 years.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

OCTOBER 27, 2011

The over-reaching formula for big brands is to create awareness of new stuff by giving away free stuff and then use social networks to promote the promise of free while driving the notion of new. The internet and the emergence of social networks have created an atmosphere of chasing free wherever it may be.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

APRIL 26, 2011

This latest addition to Facebook further amplifies Facebook’s proactive moves in regards to what it sees in the social media space. When Facebook sees what users “like and do&# in social networks, they quickly incorporate those features into it’s own network.

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

JULY 26, 2010

It immediately showed me the power of the platform and it’s infinite possibilities. But as social media has evolved and Facebook now has it’s 500 millionth user, the web 2.0 Tags: Social Networks Social commentary social media socia networks. All of a sudden we all had voices.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

NOVEMBER 24, 2010

Collectively I think we are continuing to focus on constantly rehashing what the definition of social media is. As an industry we keep redefining what social media is so much, that it’s causing some to go back and redefine what social media is to them. Is it a platform? Is it tools? Is it a mindset? A movement?

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

OCTOBER 3, 2011

Be it a utility like email, a social network like Facebook, or a site where we buy stuff like Amazon or sell stuff like Ebay, people who want to, neigh need to use that site, will figure out how to use that site, no matter how difficult is it. No matter how difficult it is.

Applications 148

Applications Social Networking Sites Buy 148

Direct Marketing Observations

FEBRUARY 18, 2010

1) Nevertheless, this post The New 2010 Social Media Data Flow, With Buzz is about content creation on multiple platforms and data flow, who see it, where do they see it and how to avoid duplication. Tags: social media marc meyer Social Networks. He makes some very valid points on how to proceed. Let me know!

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

SEPTEMBER 12, 2011

Social is the empty seat next to you on an airplane that soon will be occupied by someone you can talk to for 3 hours. The seat is the tool or the platform for discussion. In social media, the same holds true. In fact, if we go by the 90-9-1 model, Linkedin might be as social as some people will ever get!

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

JUNE 28, 2010

When customers and people are upset and have been wronged, they can take to social networks and the power of viral socialness and vent and complain and create momentum to make a difference and affect change. So it does have social media undertones. Why are crisis management policies and plans needed?

Groups 122

Groups Groups Policies System 122

Direct Marketing Observations

MARCH 1, 2017

The need to have an over-arching strategy to every social media platform is not only a key to success but it should be a mandate. But marketers need to understand how each platform relates to not only what they want to do but also in how it might relate to its current customers but future prospects.

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

OCTOBER 12, 2010

Throughout all the major social media platforms and channels of course. Then you jump on a social network with 500 million users while you still can. We identify with this… So here’s what happened. As soon as people got wind of the new logo, and when I say wind, I mean a viral, ebola, swine flu type.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

MAY 13, 2011

Recently I was asked by a school administrator whether Facebook should be used as the platform for communication with another school in another part of the world. This morning I was reading an article by David Rogers about whether it was time to shut down your website and go social instead. And it’s simple really. Own the data.

Social Media 180

Social Media YouTube Data Platform 180

Direct Marketing Observations

FEBRUARY 15, 2012

We spend so much time cultivating our numbers on various social platforms that we begin to think we have “a lot” of “friends” Our manufactured social world allows to think we’re popular until we step out from behind the machine. Yet the reality is the payoff rests in face to face interactions.

Hosting 181

Hosting Organization Groups Groups 181

Direct Marketing Observations

JUNE 8, 2011

In fact manufacturers and platform providers can’t work any faster in trying to roll out V2, V3, V4 and so on and so forth of their products and services. Perhaps a better way of looking at is that we live in the age of “ Always On “ And yet, we want more. We want it smaller and we demand it faster.

Privacy 143

Privacy Mobile Platform Products 143

Direct Marketing Observations

APRIL 28, 2011

I admit I have some sort of Social Media ADD but it’s not my fault. I blame it on the emergence of multi-platform, multi-channel and multi-device access to me, to you and to them. There are too many places to find content, curate content, share content and consume content.

Curation 156

Curation Conversation Data Platform 156

Direct Marketing Observations

APRIL 4, 2011

There is no mystery about that. Sure, we’re exploring different ways that those can be exploited-but nothing really different.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

AUGUST 9, 2019

Let’s talk about the monolith in the room, Facebook, which has the largest audience of any social network at more than 2.07 That’s right, the users , their behavior, and social media sites as a whole have evolved. The real question though is, have brands evolved along with the social platforms?

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

SEPTEMBER 8, 2010

All of these terms define the 18-28 demographic that will be shaping and determining our digital, social habits for years to come. They might not necessarily be the one’s creating the platforms, but they will determine usage habits. What do you think will continue to move the dial for social media? This one is yours.

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

JANUARY 18, 2010

We might not admit it, but what the social web has created is an unstated platform for every social interaction to have the potential to catapult one at best, into a cult of personality. Tags: Facebook social media danah boyd josh harris marc meyer privacy readwriteweb shel israel Social Networks.

Privacy 162

Privacy Social Networking Cost Facebook 162

Direct Marketing Observations

JANUARY 25, 2019

And then there’s that whole contextual advertising thing taking place on the social network. in some cases, upwards of 40% have decided to take “a break” from the social network. I’m not either, but that’s a pretty good reason to leave too. So my question is this. Forty percent is a lot.

Facebook 170

Facebook Social Networking MySpace Comparison 170