Dave Fleet

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Internet Trends for 2014 Report is a must read

Dave Fleet

Visual social networks are accelerating. The trend is away from platforms like Facebook, which have become mass communication vehicles, and towards smaller 1:1 interactions. . “Over the top” messaging systems (WhatsApp, WeChat, Shapchat, etc.) have acquired more than one billion users in under five years.

Trends 383
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Internet Trends for 2014 Report is a must read

Dave Fleet

Visual social networks are accelerating. The trend is away from platforms like Facebook, which have become mass communication vehicles, and towards smaller 1:1 interactions. . “Over the top” messaging systems (WhatsApp, WeChat, Shapchat, etc.) have acquired more than one billion users in under five years.

Trends 210
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Reflections on the changing digital agency environment

Dave Fleet

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105
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Want to get better at social media? Ask “Why?”

Dave Fleet

Why do you think that’s the right platform for this contest? Those are nice side effects. “The conversation” and “engagement” are just means to that end.” ” We’re operating in a field which is still full of kumbaya and hugging. What’s more, you can do the same thing internally.

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Four theories on the declining trust in Canadian social media

Dave Fleet

Meanwhile, trust in social media fell by six per cent. Here are a couple of theories from my end: More media, less social. The last year has seen Facebook – as the dominant social network – continue to monetize its platform.

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Compete Responds To Criticism

Dave Fleet

The cookie-centric metrics that web analytics companies provide are developed on simple counts of cookies for all of the web pages that are a tagged on a site or a set of sites; when a consumer visits a specific page on a site, that visit is counted by the web analytics platform. Both approaches have their strengths and limitations.

Compete 277
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Digital is facing a Trust Crisis

Dave Fleet

While social media usage surged over the last six months during the pandemic, and people continue to use it as a news source , there is an ever-widening trust gap between the number of people using social media and their trust in what they see on those platforms.

Privacy 397