Atom Thought

FEBRUARY 16, 2009

My new article on Strategies for Social Networking Sites has just been published on ‘DesiCretive’ You can view the article here: [link]. And precisely why this article becomes very relevant for Indian Social Networking Platforms!

Social Networking 100

Social Networking Sites Strategy MySpace 100

Atom Thought

NOVEMBER 22, 2010

Just because befriending is easy on online social networks- what value can having endless count of friends bring? Also, are social networks becoming a platform to show-off? Tags: Digital Feature Digital Focus Facebook linkedin social networks. What happens then? What happens then?

Facebook 212

Facebook Foursquare Social Networking LinkedIn 212

Atom Thought

MAY 11, 2010

Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. Is facebook thinking on these lines? I can remember an old adage- if you love someone set him/her free!

Products 191

Products Insurance Loyalty Policies 191

Atom Thought

FEBRUARY 18, 2010

What happens if Yahoo also launches a social platform around it’s email service integrated with flickr? Better still: What happens if Microsoft launches a social platform around outlook email application? The scene is similar now- Social Networking scene is dominated by Facebook and Twitter.

Google 157

Google Flickr Yahoo Microsoft 157

Atom Thought

OCTOBER 5, 2011

The effort required in creating and maintaining our network on a 2nd social platform is so high that we restrcit ourselves to 1 social platform. Read Social Networks & Their Strategy for India here. This strong network effect is non-prevalent in classifieds space.

Real Estate 206

Real Estate Marketing Compete Social Networking 206