Akamai Marketing

JANUARY 25, 2013

Stay Akamai: Dear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” ” That’s because I wear two hats, I’m both.

Social Networking 264

Social Networking Advertising Platform Facebook 264

Akamai Marketing

DECEMBER 22, 2011

Social CRM: I predict in 2012, I think we’re going to see an increasing attempt to translate digital profiles back to a customer. Whether the initiative is a new business product or simply a campaign, we’ll see businesses working those ideas and campaigns more throughly into their social media platforms.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

DECEMBER 29, 2011

I’ve dipped my feet into Vimeo and Slideshare this year and I’d like to continue to utilize those two platforms more regularly. From a business perspective, both of those two platforms work for me. What platforms will you use in 2012 that are you aren’t making the most of right now? Participate.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

NOVEMBER 25, 2011

11/9/2011 – Sprout Social excitedly announces it newest platform upgrades, a major overhaul, to its users with this email outlining the latest changes. On G+ none the less, the least populated social network out there (but with the highest geeks/post ratio). They are clearly excited and hope I will be too!

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

DECEMBER 31, 2013

There has been so much talk about how social networks have user abandoning accounts or creating multiple accounts and only using a few. But because it IS trackable in digital and social media its now being used by nay sayers who say that its a rip off? Social media makes all businesses potential publishers.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. Its true we’re on information overload. If you’re considering your audience, you’re wondering how you can add value. And if your considerting your schedule, your wondering how you can possibly catch everything?

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

JUNE 26, 2012

Companies who embrace social values find that implementing social strategy isn’t based on platforms – its based on the values. When social values are in place, so many things fall in line. But when it is – they encourage and empower their staff to share it with their own social circles.

Social Media 163

Social Media Case Study Apple Collaboration 163