Waxing UnLyrical

JULY 31, 2012

Would you agree that social media is faster than seismic waves? To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers.

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Waxing UnLyrical

JULY 28, 2011

Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners.

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Waxing UnLyrical

OCTOBER 25, 2012

Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. It turns out that some people are less than trusting of social media (for shame!) Taking in the social scene overseas can be daunting.

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Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. How Nissan Micra Rode the Social Media Bandwagon.

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Waxing UnLyrical

SEPTEMBER 19, 2012

As the name goes, WE is actively helping a global movement of people and organizations working toward social justice, indigenous rights, and environmental stewardship to connect, collaborate, share knowledge, and build alliances. The Wiser community has been using online as well as offline platforms incredibly well.

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Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

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Waxing UnLyrical

JULY 26, 2011

And everyone’s ekually krazy about social media measurement. Re: the recent Klout/ FourSquare integration, Megan said if you do integrate and are influential on “that&# platform (I assume FourSquare), you’ll see a difference. – will be joining the chat to talk about social media analytics.

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Klout Social Media Foursquare Metrics 194

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. This can be a useful platform to engage audiences and answer questions for a virtual chat session.

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Waxing UnLyrical

JUNE 15, 2012

A social media lesson from hibachi. Specialness and social media. As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. Using Social Media to Make People Feel Special.

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Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

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Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 .

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Waxing UnLyrical

FEBRUARY 26, 2014

Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter. Here’s how they said it would work: Respond to questions on Twitter: Over a two-week period, participants were to respond to various questions posted on Twitter (this round closed on Feb.

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Waxing UnLyrical

JUNE 22, 2016

A huge challenge to integrated communications is to maintain a consistent message across multiple platforms. Yet with social media platforms, oftentimes messaging is controlled by the user. No offense to other social sites , but Facebook is the big deal in social platforms. Facebook Instant Articles.

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Waxing UnLyrical

AUGUST 8, 2019

Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere. You can follower on her Twitter here. Guest post by Kristen Smith. Conclusion.

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Waxing UnLyrical

SEPTEMBER 13, 2013

Utilize Social Media. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. Twitter is a great platform to find and connect with gatekeepers.

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JANUARY 8, 2013

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, even employers are making a move to connect with their younger workers through the platform.

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Waxing UnLyrical

OCTOBER 2, 2012

Startup Weekend has been bringing together people from across the country on a common platform to present their ideas. So not only does Startup Weekend provides a platform where your ideas are heard, but it also supports entrepreneurs financially. So I volunteered to handle their Twitter page during the event.

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Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

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Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. So CMOs globally (and in India) are taking flash mobs to social platforms to give them a new lease of life.

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Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. It integrates with Twitter, which was the first reason I took to it. It’s easy.

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

AUGUST 14, 2012

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter. Image: LSE Library via Flickr, CC 2.0.

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Banking Flickr Library Newsletter 245

Waxing UnLyrical

APRIL 25, 2012

But while the Bull has managed to energize many with free flowing cans at various offices, it hasn’t managed to capture the same energy on social platforms. And this is where platforms like Twitter/Facebook/YouTube come into play. In the digital age, companies need to showcase what a brand is doing for its audience.

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Energy YouTube Travel Campaign 160

Waxing UnLyrical

JUNE 4, 2019

He’s also the founder of Cruiseable, a startup out to bring innovation to the cruise industry, SocialBrite, Inside Social Media, and Best of Indie. Anthony Calderon , is Founder & CEO of SuiteBreak.com , a wellness platform that helps companies promote the health and wellness benefits of an annual vacation. measurePR. —

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

MARCH 3, 2014

Why: Social media has given companies the ability to become more personable through online interaction. Why: In this oldie but goodie from the WUL vault, Shakirah Dawud shares how being personable on social media can lead to strong business relationships. 4 Principles of Successful Social Media.

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Consultant Flickr Resources Communities 200

Waxing UnLyrical

JANUARY 22, 2014

Like most platforms, it has taken time for services like Vine to find their groove. He does social media management for KimberMedia and teaches for @bgckids. He does social media management for KimberMedia and teaches for @bgckids. Twitter Google+ Microvideo Will Dominate 2014. He also blogs.

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Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo.

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Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Promote Social Media to the Integrated Communications Bullpen. yellow brick road. ” 4.

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Waxing UnLyrical

JANUARY 29, 2019

Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. Feature #6: Social Media. Feature #2: Email marketing. Feature #4: Contact management.

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Features Marketing Statistics Template 169

Waxing UnLyrical

FEBRUARY 14, 2012

Last year, I wrote about injecting the Valentine’s Day spirit into social media , and I really didn’t want to write a hackneyed version of what I’m sure will be several such posts out today.

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Airlines Flickr Social Media YouTube 246

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

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Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

APRIL 22, 2013

Especially in the last few weeks I’ve seen a lot of vituperation online about how digital platforms and social networks, with Twitter being called out frequently, should and shouldn’t be used. Twitter Facebook Google+ LinkedIn Three Random Thoughts on April 19, 2013. Random thought: this is huge.

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Consultant Social Networking News Examples 198

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. We see thousands of mentions of Chobani every day, largely across Facebook, Twitter, and Instagram. Twitter Google+ LinkedIn Lessons in Listening and Customer Outreach From Chobani.

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Waxing UnLyrical

FEBRUARY 6, 2015

As far as social media goes, that’s what smart tools like HootSuite, Buffer, PostPlanner, etc. Social media isn’t part of my job.”. Just because social media isn’t in your job description doesn’t mean you shouldn’t be keeping up with the times. This is a resource to bookmark if ever there was one.

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Questions Strategy Consultant Directory 100

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. The truth is, we can all stand to be more social.

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Waxing UnLyrical

MARCH 6, 2012

We met on someone’s blog, followed each other “home,” and now see each other on social platforms pretty much daily. We share each other’s links, support and tease each other on Twitter, and share brief direct message dialogues every now and again (no, not about you. So what was the email about?

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