Sherrilynne Starkie
NOVEMBER 18, 2017
And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. Twitter too, has announced steps to increase the transparency of ads on its platform.
Sherrilynne Starkie
JANUARY 29, 2018
These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager.
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Sherrilynne Starkie
APRIL 5, 2018
Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.
Sherrilynne Starkie
JANUARY 3, 2019
The first Top Five must-know social media news of 2019 for communicators and marketers! We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. Cookie Monster’s Twitter Account Is Hilarious. New Year…new you for content marketers. — SS.
Sherrilynne Starkie
FEBRUARY 13, 2018
Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.
Sherrilynne Starkie
DECEMBER 20, 2020
This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Increasingly, Canadians are enjoying the video-based platform TikTok. But, Twitter is alive and well in Canada.
Sherrilynne Starkie
MARCH 14, 2015
Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Some see transparency as being one of the key defining attributes of Twitter.
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