Direct Marketing Observations

APRIL 1, 2011

About once a week I usually get the question, “How does Twitter work? or What’s the deal with Twitter?&# And yet throughout the course of a week as well I will also hear the following: Twitter doesn’t work. How can people spend so much time on Twitter. Twitter has no value.

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Twitter Course Questions Social Media 164

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Where does social media fit in the marketing mix?

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B2B Conversation Social Media Strategy 100

Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. His customers are not on Twitter and Facebook.

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Case Study Social Media Study Sentiment 156

Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. I had mentioned in a previous post how it resets every day.

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Activities Social Media Conversation Engagement 100

Direct Marketing Observations

JUNE 2, 2011

Is there a tipping point looming here where eventually everyone tires of being so social? It’s not going to happen yet, but as I was made aware in a comment on a post I wrote about social media bubbles -&# there is a bubble, it’s just different&#. I actually think so.

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Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

APRIL 26, 2011

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. And now Facebook has created Deals … What has Twitter done ?

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Twitter Facebook API Foursquare 183

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

AUGUST 25, 2011

We use Twitter to let people know what we’re doing right now. What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? They created a slipstream niche around how to use social media for SMB’s. We use Gmail to send email. Did he die?

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Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

JANUARY 20, 2010

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. And Todd Defren lastly writes about moving the needle on Twitter. The conversation and ensuing relationship.

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Sentiment Twitter Microblogging Hubspot 189

Direct Marketing Observations

SEPTEMBER 13, 2010

Now what if we applied these to the world of social media? Semi-truth #1: Our infatuation with the next, new, shiny, thing in social media depreciates as soon as we realize that it’s just another engagement, aggregator, application, thingy requiring more time, increased effort, permission to access, another profile creation etc.,

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Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

OCTOBER 12, 2010

Throughout all the major social media platforms and channels of course. In fact, a Twitter account was set up (of course) to protest and quickly amassed over 5,000 followers; and a “Make your own Gap logo&# site was created (of course) and it went viral producing thousands of “logo alternatives.&# “ So.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

JULY 15, 2011

I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right? Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

MAY 13, 2022

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? The volatility of it all, every platform buzzing, converging all at once, 24/7, the noise, it’s all still there. It’s not just Twitter and Facebook anymore either. Absolutely.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

AUGUST 30, 2010

This morning though, five years later, I was wondering if social media could have “helped&#. The year was 2005 and we were just on the cusp of social platforms roaring into our lives. If we would have been able to use Twitter and Facebook specifically, would that have helped emergency services?

Social Media 162

Social Media Mobile Platform Twitter 162

Direct Marketing Observations

JANUARY 19, 2010

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. Now, if you want to source some external help for social media, well that’s a different story.

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RFP RFI Social Media Proposal 159

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces. There’s a better way.

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Influencer Social Media Meeting List 131

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

Influencer 131

Influencer Social Media List Meeting 131

Direct Marketing Observations

AUGUST 10, 2011

According to HitWise , Twitter accounted for 1 in every 170 UK Internet visits yesterday; by their estimates, there were over 3.4 million visits to the Twitter homepage from the UK population alone. WE are the media. In fact because of the riots, it has been Twitter’s biggest ever spike in UK traffic online.

Hitwise 152

Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

JANUARY 12, 2012

Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. It also allows users to search their social history across multiple networks.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

JULY 20, 2010

For those of you that have been dialed into social media for awhile, this is significant for a number of reasons and you’ll know why. Can some of you even count the number of times you might have used ComcastCares as one of your social media “examples&# 2 years ago. What does the company do?

Company 187

Company Case Study Brands Posterous 187

Direct Marketing Observations

JANUARY 14, 2010

Well here’s a list of a 101 social media websites. 4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. Paul Gillin.

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RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

APRIL 27, 2010

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished. Social media validates my feelings and actions.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

SEPTEMBER 1, 2010

Sometimes in the social media bubble, there’s a confluence of thoughts on the same topic at the same time. And it revolves around social media and drum roll please…Conversations. Call it the short cut of social media, or the “new reality&# of social media, but it’s as simple as this.

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Conversation Social Media Course Twitter 148

Direct Marketing Observations

JULY 26, 2010

Or the first time someone followed you on Twitter. All of a sudden this static world of reading and consumming media changed-overnight. It immediately showed me the power of the platform and it’s infinite possibilities. In social media your magical moments were created by you, but moreso by your connections.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

MARCH 16, 2015

I’ll tell you what happened and it’s really pretty simple; and most of you will slough it off as yet another social media justification post, but it’s true. What happened is social media happened. Social gave the customer a voice they never had. I almost feel like I’ve been short-changed.

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

APRIL 4, 2011

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

FEBRUARY 18, 2010

Each week I try to put out a post that highlights some of the sites, posts, and resources in the social media space that have been shared by others and in which I think are worthy of sharing with you. 3) If I were you, I’d keep my eye on Google and their plays in the social space, they are looming larger and larger.

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

FEBRUARY 23, 2010

What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. Understanding and using social segmentation is challenging. The pace at which social moves and the pace by which people flutter around digitally are simply exhausting. Q3) How are you segmenting your customers with Social Media?

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

JUNE 8, 2011

Or is it the social media bubble ? Most will openly admit that they they’re not sure what they would do without a computer, a laptop, a tablet, a cell phone, Facebook or Twitter -They would be helpless and sadly I might be one of them, though it is my job, so maybe that is a slight pass. Depends on who you talk to, right?

Privacy 143

Privacy Mobile Platform Products 143

Direct Marketing Observations

DECEMBER 14, 2011

Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. Can you be found through search and social? What brands do you follow on Twitter and Facebook? This has not changed.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

NOVEMBER 2, 2012

I’m not sure how or why it began like this, actually I have an idea, but the truth is, social media has not helped temper the consumer expectation that the majority of all things on the web should be free. It’s actually been gasoline on an open flame.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

SEPTEMBER 4, 2015

In 2016, it should be readily apparent that each relevant social platform has a specific value to us. Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. And for that reason alone, Linkedin is a valuable passive dynamic social network.

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LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

MARCH 4, 2010

The criteria being user interface, strong usage and interaction, fresh content, results driven design, strong call to action, incorporation and usage of multiple digital properties and a solid scalable platform. This site has all of the social elements it needs to be successful except for one. I’ll let you see if you can guess.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. Initially I thought it was amusing to see how middle school and high school students use Twitter and Instagram. Social media extends the drama for students involved.

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Back channel Social Media Class Education 228

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. With that being said, I started to think of who or what will continue to astound me in regards to pushing the social media envelope. Lady Gaga - 6,132,774 Twitter followers. She is the #1 person on Twitter. Social commerce?

Social Media 180

Social Media Smart Phone Apple Video 180