Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

MAY 9, 2018

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Follow List. Follow List.

News 170

News Google Social Media HootSuite 170

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. It remains an important part of the media mix. — SS.

Social Media 150

Social Media Video YouTube Instagram 150

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. The fourth most-popular social network for Canadians is Instagram. An Integrated Digital Media and Marketing Framework.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. Increasingly, Canadians are enjoying the video-based platform TikTok.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

DECEMBER 3, 2017

New tools, features and functions in major social media platforms. It’s a fun way to learn how to use more of Google’s platforms and tools. Struggling to keep up with social media trends and innovation? Top five: Messaging gets a lot more engaging. Listly by Sherrilynne Starkie. Find me a plumber!

Engagement 225

Engagement Remix Instagram Google 225

Sherrilynne Starkie

OCTOBER 25, 2018

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. Facebook launches Messenger 4. — SS. — SS.

Research 225

Research News Facebook YouTube 225

Sherrilynne Starkie

JULY 31, 2018

I’ll be at Canada’s National Pet Industry Trade Show next month delivering Social Media 101, a two-part introduction to social media course. PIJAC Canada, the organization that runs the show, conducted a survey of members to find out what they need to learn about social media.

Industry 42

Industry Social Media Training Survey 42

Sherrilynne Starkie

MAY 19, 2013

Finally, a video that reveals the power of social media and why it’s changing us all! What the hell is social media? YouTube Turns Eight As Platform Surpasses More Than 100 Hours Of Video Uploaded Per Minute. YouTube Turns Eight As Platform Surpasses More Than 100 Hours Of Video Uploaded Per Minute.

Video 312

Video Insurance YouTube Social Networking 312

Sherrilynne Starkie

JUNE 21, 2018

Top Five: New apps, new features in social media. This week's top 5 must-know news from the world of social media including Google Podcast, LinkedIn Kudos, Reddit Ads, Instagram Algorithm and Cisions's Influencer tool. New social media influencer tool from Cision. Sherrilynne Starkie. followers .

Features 38

Features Social Media Reddit Module 38

Sherrilynne Starkie

MAY 2, 2018

Changes to social networks come fast and furious. When it comes to social media, the changes keep coming fast and furious. Users get new and interesting ways to connect and interact on several social media platforms too. Listly by Sherrilynne Starkie.

Social Networking 230

Social Networking Adwords API YouTube 230

Sherrilynne Starkie

APRIL 10, 2019

This week’s top five social media news for marketers and PR pros! SS: Marketers should explore a range of digital ad platforms to diversify and maximize budgets. . Snapchat has a bunch of new features designed to keep it a competitive and effective platform for marketers. . Snapchat announces new features.

News 150

News Tools Facebook Reddit 150

Sherrilynne Starkie

JANUARY 4, 2018

Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. Facebook now dominates as THE live streaming platform of choice. followers . Top Five: Facebook continues towards world domination. Listly by Sherrilynne Starkie. Happy New Year! Amazon, Facebook, Instagram, Twitter and Youtube.

Facebook 218

Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Social media is key PR driver.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

JANUARY 19, 2013

The goal of the campaign was to gauge the public opinion about Hamilton’s public services and spending priorities but the campaign website and associated social media content was full of basic factual errors that showed the firm running it had little real knowledge of Hamilton, Canada ’s ninth-largest city.

Campaign 377

Campaign Engagement Focus Group Project 377

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. Listly by Sherrilynne Starkie. Follow List. Embed List. Jun 27, 2018.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

JANUARY 21, 2019

Her idea certainly caught traction on social media where this tweet has already received more than 31,300 shares. Her supplementary article, published January 15th, has received more than half a million Facebook engagements and 601,300+ social media engagements in all, according to Buzzsumo. Very plausible.

Facebook 150

Facebook Meme Training Privacy 150

Sherrilynne Starkie

MAY 30, 2018

Top Five: Social Networks Take Action on Politics. This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Follow List. Embed List.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. Photo by Jolanda Flubacher. LinkedIn brings lookalike audiences to B2B marketing.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook has introduced the use of hashtags !

Hashtag 312

Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

MAY 31, 2012

People who use those tools are usually managing many profiles across multiple platforms. 10 Easy-To-Digest Small Business Social Media Tips. Will this new function put TweetDeck , SocialOomph and HootSuite out of business? Probably not. Related posts: Deleting your Facebook status. Why do Facebook users add friends?

Tweetdeck 355

Tweetdeck HootSuite Small Business Newsletter 355

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! The team at this crucial marketing platform is working to address some serious problems to restore users’ faith. – SS. We feature the new Facebook Messenger Unsend. See some how-to info for Instagram Messenger.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

AUGUST 25, 2013

” However, the world is full of pedants; and the Internet gives them the platform to display their arrogance. Related posts: Social media: how to handle feedback. Social media goes mainstream. Featured Headline Social Media blog Comment Facebook manners Troll Twitter' Related articles.

Cost 278

Cost Comments Blogger Training 278

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Not so much. Plus, getting ready for the upcoming networking season with LinkedIn QR Codes.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Read on… Instagram takes action on fake accounts.

Content 170

Content Marketing Nielsen Badge 170

Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. This will reduce visibility for most brands and Facebook could take this new approach with Stories on its other platforms. –

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

MARCH 14, 2015

The privacy shift comes as Twitter seeks to bolster user growth and compete with instant messaging platforms such as WeChat, WhatsApp and SnapChat. Featured Headline Social Media Twitter Online Communities' But at what cost? How will taking formerly open conversations behind closed doors change the Twitter experience?

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Featured Headline Social Media Twitter' Related posts: How to be smart on Twitter. Twitter for companies.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

APRIL 6, 2018

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Social media platforms are trying to clean up their acts. followers . Follow List. Apr 06, 2018.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

OCTOBER 12, 2018

After a successful pilot program, Google is opening applications for its GNI Cloud Credit Program to give qualifying news publishers with fewer than 1,000 employees the opportunity to apply for up to $100,000 each in Google Cloud Platform credits, as well up to $50,000 in implementation support. — SS. We’ll miss you G+.

Google 279

Google Film Instagram News 279

Sherrilynne Starkie

DECEMBER 17, 2019

The platform uses image matching technology to find further instances of fake news and applies the label to reduce the spread of misinformation. When content has been rated as false, Instagram reduces its distribution by removing it from Explore and hashtag pages.

Instagram 195

Instagram News Hashtag Review 195

Sherrilynne Starkie

JANUARY 11, 2018

Why is good writing important for social media success? In this environment, getting and retaining the attention of your audiences means being able to tell your story across multiple digital platforms. This takes writing skills and talents across the range of media categories.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

DECEMBER 18, 2017

Facebook ads are radically different from mainstream media and other digital platform ads. And they do this across multiple platforms and devices using their Facebook profile as the unifier. It’s because they are more potent than most of the options. It’s a powerful approach that has revolutionized advertising.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

OCTOBER 16, 2018

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. Most organizations use social media channels in some way as part of their daily business. Social media training. Social Media Ambassadors. Click To Tweet.

Training 150

Training Social Media Policies Skills 150

Sherrilynne Starkie

FEBRUARY 16, 2014

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media never. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Most organizations use social media channels in some way as part of their daily business. But his message holds true anyway.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

JUNE 18, 2018

Having recently used one of Cision’s tools to try to build a social media influencer tool, and finding it wanting, I’m pretty interested in a new tool being launched today. . With it you can identify and target individual social influencers alongside traditional media contacts and outlets. This sounds great.

Influencer 207

Influencer Social Media Tools Module 207