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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. The element of surprise. The element of surprise.

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How marketing automation empowers your team, and whole org

Sprout Social

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.” SMS messages automated to send to customers during a promo or sale.

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So, What’s the Deal with “Clubhouse”?

Likeable

Clubhouse is a new audio-based social media platform. While new, hot social platforms have a long history of not living up to their initial hype, Clubhouse has nonetheless started to draw the attention of marketers and the media, aided by its tremendous growth and early adoption by celebrities and influencers. Our First Impression.

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Yeastar Simplifies Customer Communication and Engagement, Adds WhatsApp and SMS

Bill Hartzer

In a move that’s set to redefine the landscape of customer communication, Yeastar, a leading provider of Unified Communications (UC) solutions, has introduced groundbreaking features to its platform. That’s precisely what Yeastar has achieved by introducing WhatsApp and SMS integration.

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7 Strategies for Integrating SMS Marketing in Social Media Campaigns

Oktopost

While social media marketing has its own popularity and has yielded results for companies, SMS marketing is equally effective, given it has a four times higher open rate than emails. Imagine the impact it can have if you combine SMS marketing with social media campaigns. Increase SMS opt-ins with social offers. Quick Jump.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. There are some really big opportunities out there for messaging platforms around the holidays. . You can definitely go the SMS route.