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The Beginner’s Guide to SMS Marketing: Everything You Need to Know

Hootsuite

SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging. Let’s look at what SMS marketing is and how you can incorporate it into your marketing strategy. What is SMS marketing? What is SMS customer service?

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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Everything You Need to Know on Real-Time Engagement Platform

The Realtime Report

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. Speed and agility are necessary to make the most of your social media interaction platform.

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What is a Customer Satisfaction (CSAT) Score? And Why Does it Matter?

Hootsuite

Collect feedback via surveys and social media, stay on top of the metrics and try to identify room for improvements. survey made up of just one or two questions. That survey will include a CSAT score scale, which asks customers to rank their experience shopping with your brand or their perception of a product they purchased.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. SMS Marketing is One of the Fastest Growing Channels. Platforms like Hustle allow you to text subscribers using the same local phone number over time.

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14 Customer Service Metrics to Track and What They Mean

Hootsuite

Customer service metrics enable companies to track their support efforts in an on-demand, multi-platform world. This includes direct feedback from customer surveys or polls, and also reports that calculate how long it takes for tickets to be resolved. CSAT surveys also provide an opportunity to ask for qualitative feedback.

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