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Waxing UnLyrical

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

JUNE 20, 2016

SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today.

SMS 105
SMS Retail Banking ROI 105
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Will India See a Rise in Digital PR?

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

comScore 199
comScore Smart Phone SMS Advertising 199
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