The challenge is what type/platform of mobile. Click to read more » mobile flash banners mobile advertising mobile platforms mobile targeting off madison ave + spinsix rich media SMS streaming radioWhether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. MORE >>

billion in lost SMS revenue last year. In South Korea, for example, the staggering popularity of social messaging services such as KakaoTalk and Daum’s MyPeople have driven down SK Telecom’s SMS traffic considerably. Put another way, mobile operators may be losing SMS revenues, but they are also gaining smartphone subscribers and the data plans that come as part of the package. Informa is still forecasting that SMS will remain a multi-billion dollar industry for mobile operators through 2016, with global SMS revenues rising from US$114.9 In a word: buoyant. MORE >>

You probably send and receive SMS text messages every day. But as a marketer, you may not have considered that SMS is one of the best forms of mobile marketing. With nearly every mobile phone on Earth capable of receiving a text message, SMS marketing is the only sure way of reaching the pockets of your customers. Just like your branded emails, your SMS marketing messages can appear to your customers with the name or identity of your choosing. There is Bulk SMS software; just like bulk email. SMS APIs are available for everyone to use. Socialnomics MORE >>

SMS: (short message service):  Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts. The applications comprise of managed platforms, virtual machines, native applications and widgets. Your customers are not confined to their homes or offices. Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. MORE >>

The mobile devices have become the most personal marketing platform today. GraphicMail Mobile Campaign Case Studies Prove Effectiveness of SMS Text Messages with Links to Mobile Sites. Channel Optimization inbound marketing Mobile Marketing mobile devices mobile marketing mobile strategy mobile trend sms marketingWith the growing mobile market more people research from their mobile devices to find products and services. Nearly 60% of the world has access to a mobile phone. So you need to have a mobile strategy. On a mobile device you can reach your customers anywhere. MORE >>