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Will India See a Rise in Digital PR?

Waxing UnLyrical

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. 2,938 crore (~$473.8M) by the end of 2014.

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