Hootsuite

OCTOBER 27, 2022

What’s the best ecommerce platform to use for 2023? We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. We’ll walk you through the pros and cons of each platform and how to choose one that works for you. Read on to find out which ecommerce platform is best for you.

Platform 83

Platform Startup Open Source Price 83

Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Content from brands is clearly driving results on Pinterest; 77 percent of weekly Pinners have discovered a new brand or product on the platform.

Retail 87

Retail Brands Authentication Loyalty 87

Pixlee

DECEMBER 1, 2020

Influencers have the power to affect the buying habits of their followers by uploading original—sometimes sponsored—content to social media platforms like Instagram, YouTube, Snapchat, Facebook or LinkedIn. Success with influencers in driving retail sales depends largely on first partnering with the right type of influencer for your brand.

Retail 60

Retail Influencer Marketing Authentication 60

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. We are seeing platforms like TikTok lean into accessible commerce and thrive. Retailers go all-in on Instagram and TikTok.

Social Media 111

Social Media Strategy Exercises Retail 111

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Research from global fashion platform, @lyst shows responsible and conscious shopping is on the rise! View this post on Instagram. ????Research View this post on Instagram.

Retail 103

Retail Trends Fashion Marketing 103

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. In other words, retailers need to accept criticism before they can look honest.

Retail 55

Retail Trends UGC Authentication 55

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Let’s begin by examining their social media accounts. Here are some of them: Chanel Beauty: 6.1

Fashion 52

Fashion Platform Engagement Social Media 52

Twist Image

JUNE 4, 2012

There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. Brands (and retail, in particular) continue to struggle to keep pace. What retail needs is a more tethered system. How do you want to shop? It's the last mile.

Retail 102

Retail Real Estate Loyalty Price 102

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms. They’re showing off. Two-thirds of US adults regularly use Facebook.

Social Media 220

Social Media Reddit LinkedIn Research 220

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. The retail app currently ships to 240+ countries around the world and supports popular payment methods like PayPal, Apple Pay, Google Pay, Klarna, and major credit and debit cards. People love shopping on their phones.

Retail 125

Retail Apparel Discount Buy 125

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

Platform 78

Platform Social Media Small Business Instagram 78

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

NOVEMBER 11, 2021

We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e., Scenario: You are the sole social media marketer of a retail brand with four store locations. Many of the technologies your team relies on were built to integrate and share data with other tools.

Social Media Management 119

Social Media Management Social Media Platform Review 119

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

Platform 117

Platform Social Media Tumblr Reddit 117

Ignite Social Media

JULY 24, 2020

The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. The 48-hour experience continues to push large sales for the retail giant year over year. Add to that the 5,300 US stores that have closed just this year, proving that the retail apocalypse that began in 2010 is far from over.

Retail 177

Retail Upcoming Buy Social Media 177

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 120

Video Retail Hosting Fashion 120

Akamai Marketing

JANUARY 1, 2015

We actually recommended that the shopping center reduce the number of social media profiles in order to focus on the platform that was most likely to reach their audience. Case Study Facebook Retail case study event marketing marketing measurement social media strategy'

Case Study 100

Case Study Retail Study Eventful 100

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. But where do you start with building a chatbot?

Hubspot 96

Hubspot Template Templates API 96

Social Media Strategies Summit

MARCH 25, 2021

Only a relatively small number of social platforms currently allow for true social commerce, as described above. Users were instructed to swipe up on these ads to place orders via the Drizly, Instacart, and Reserve Bar platforms. These include Facebook, Instagram, and Pinterest, but expect many more to follow suit.

Examples 223

Examples Retail Instagram Buy 223

Bill Hartzer

MARCH 25, 2010

Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook.

Retail 105

Retail Applications Facebook Apparel 105

Forbes Social Media

AUGUST 8, 2020

Social commerce platform MeSpoke turns ordinary consumers into rewarded brand influencers. It puts the consumer in the center of social commerce, unlike the prevailing channel-centric definition centered on transactions conducted within social media platforms.

Retail 62

Retail Influencer Platform Social Media 62

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

Campaign 130

Campaign Social Media Retail How To 130

agora pulse

JULY 10, 2018

The right social media platforms can help you get customers through your front door. But, which platforms are right for you and your needs? This is great for businesses that rely on tourists and local walk-in traffic such as restaurants, hairdressers, and retail stores. That’s what we’ll take look at in this article.

Small Business 83

Small Business Platform Social Media Hashtag 83

Socialmedia.biz

MARCH 20, 2017

B uilding a solid following on a social media platform promotes brand awareness — but how can businesses convert those casual fans into paying buyers? You can also create a call-to-action on social platforms like Facebook that prompt your followers to opt-in to email marketing. Post by Megan Totka. ChamberofCommerce.com.

Platform 63

Platform Social Media Retail Small Business 63

Social Media Strategies Summit

NOVEMBER 30, 2020

Users spend, on average, 28 minutes on the platform. businesses will be on the platform by the end of the year. As a digital marketer, you want to benefit from everything this platform has much to offer. Retail activity through this channel will only increase. Retail activity through this channel will only increase.

Products 164

Products Instagram Brands How To 164

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. Many common ecommerce platforms (e.g., Shopify, OpenCart, GoDaddy, etc.)

Examples 112

Examples Brands Facebook Retail 112

Bill Hartzer

NOVEMBER 6, 2023

” This trend speaks to the profound influence of the digital age, where social media and content creation have become powerful platforms for self-expression and entrepreneurship. 14 percent of respondents had a more traditional vision, aspiring to establish “a retail shop or store.”

Influencer 94

Influencer Social Media Survey Construction 94

Forbes Social Media

MAY 10, 2021

Later this month brings the launch of Galaxy – a new fashion platform for Gen Z’s legions of consumer-creators, combining two of Covid-19’s hottest legacy megatrends: reselling and livestream commerce. From collaborative videos to auctioneering tools, here’s how it will work and why it matters.

Platform 77

Platform Fashion Collaboration Video 77

Forbes Social Media

JANUARY 29, 2021

The platform suspended trading for popular meme stocks Thursday in order to meet its financial obligations amid high volume trading.

Platform 111

Platform Meme Reddit Meeting 111

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Businesses should use their social platforms to share updated safety protocols and address any concerns customers may have before entering stores. Throughout quarantine, social gave brands a direct line to their customers. Thank y’all so much! ??.

Strategy 132

Strategy Retail Marketing How To 132

Bill Hartzer

MAY 12, 2011

Already an established and trusted leader in helping retailers effectively expand their reach to Facebook Platform, comparison search engine SortPrice.com has rolled out an updated version of its Store Application for Facebook that adds even more features to a tool that is already used by more than 1,500 merchants nationwide.

Applications 103

Applications Platform Retail Facebook 103

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Social commerce is the buying and selling of goods or services directly within a social media platform. The best social commerce platforms to use in 2021. Online shopping is going social.

Retail 139

Retail Instagram Buy Social Media 139

Ignite Social Media

MARCH 5, 2020

As online retail grows, shoppers are looking for additional ways to get the products they want. We know that Instagram Shopping has significantly grown over the last year, from buying from the brand’s site to now checking out directly on the platform. But what about IGTV?

Instagram 171

Instagram Retail Influencer Feed 171

Forbes Social Media

SEPTEMBER 6, 2022

Instacart has retained Grammy winner Lizzo as the face of its biggest brand campaign to date to introduce a new in-app experience that will enable pop culture personalities to share shoppable, curated content.

Platform 70

Platform Curation Campaign Brands 70

Hootsuite

FEBRUARY 14, 2023

This lets retailers confidently service customers globally, regardless of their time zone. Needless to say, this is a major time saver for retailers. In 2022, sales through social media platforms hit an estimated $992 billion. This means that online retailers cannot ignore social media as a sales platform.

FAQ 138

FAQ Retail Team Buy 138