Jeff Esposito

JUNE 4, 2012

After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. If you guessed yes, you were incorrect. Foursquare – no deal, despite a call out to check in. So what could they do better?

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Brands Real Estate Foursquare Retail 50

Jeff Esposito

SEPTEMBER 6, 2013

Let’s hope that it also comes along with an improved ad platform to mesh with this additional data set. 125 shopping days left: Retailers start Xmas deals – man Christmas is coming really quick this year. There is no substitute for doing the work – I dig this post from Gary Vaynerchuck.

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Trendrr Retail Google Publishing 37

Jeff Esposito

AUGUST 18, 2010

Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away.

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Alltop Foursquare Applications Retail 28

Jeff Esposito

FEBRUARY 23, 2012

How Companies Learn Your Secrets – Have you ever wondered how retail chains seem to know when you’ve got something going on? Can a community be hosted on a social site, or is social just a platform to expand a community. I’m looking forward to the weekend and getting our house ready to put it on the market to move to the ‘burbs.

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Data Real Estate Tumblr Retail 28