Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. Throughout all the major social media platforms and channels of course. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. They went off.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

JUNE 19, 2012

The data proves it out and so do retailers, consumers and manufacturers. It’s no longer about the platform, it’s now about the device and the (computing) and conversational power it will possess and it’s about getting that device into your hands. So if it isn’t Facebook, what is it then? Mobile and Tablet computing.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

JANUARY 31, 2024

The social media challenges that exist in biotech are no different than they are in retail, tech, finance, or sports. The emphasis then shifts to the audience and the platform. Is your stuff being seen by the right people on the right platform? It’s Always Going to be About Content.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

NOVEMBER 9, 2012

By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. With that said, this infographic might make a bit of sense for you.

Mobile 237

Mobile Retail Smart Phone Training 237