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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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Everything You Need to Know on Real-Time Engagement Platform

The Realtime Report

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. Speed and agility are necessary to make the most of your social media interaction platform.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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9 Chatbot builders to enhance your customer support

Sprout Social

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. But where do you start with building a chatbot?

Hubspot 101
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Meta Launches Threads, Twitter Sends Cease and Desist Letter

Bill Hartzer

Today, Twitter’s attorneys have sent a cease and desist letter to Mark Zuckerberg, Chairman and Chief Executive Officer Meta Platforms. The C&D letter specifically states that Meta Platforms has ” engaged in systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.”

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Mini-Podcasting On The Rise: Introducing Jam – New Creator Platform to Deliver “Bite-Sized Audio” via Daily Texts

The Realtime Report

Mini-Podcasting On The Rise: Introducing Jam – New Creator Platform to Deliver “Bite-Sized Audio” via Daily Texts. Jam Heads to Comic-Con to Offer First Look at Platform and Grow Creator Community. Introducing Jam , a new creator platform to share and listen to bite-sized audio.