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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope. These real-time analytics platforms are among the most popular with news and content sites.

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How to Continue Posting Tweets With Zapier (Sept 2023)

Buffer Social

Due to recent changes to Twitter's API policy and pricing, Zapier’s much-loved integration with Twitter has stopped working (effective August 31, 2023). This means you can’t create any new Zaps using the Twitter integration. Make sure to connect your Twitter account to Buffer once you’re signed up.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Image source Then, hit Start with a website , copy-paste your web address into the URL bar, and choose Use the entire site. However, you’ll be better off using a paid platform like Hootsuite or Sprout Social. Step #3: Capture Platform-Specific Data It’s time to get granular by diving into each of your competitors’ social accounts.

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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. What are the best videos for each platform? What are the best videos for each platform?

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Caption writing Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter. For example, maybe you need to know the right image sizes for a certain platform. Or, maybe you want to know what kind of visuals each platform likes best.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Everyone uses dark social It’s not a matter of if your customers use dark social platforms, it’s which ones. Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. URL shortener. 1 Social Media Tool Create.

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