Waxing UnLyrical

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

A huge challenge to integrated communications is to maintain a consistent message across multiple platforms. Yet with social media platforms, oftentimes messaging is controlled by the user. It is important that marketing and communications professionals understand the control that they can now assert on platform-specific content.

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Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

It’s a terrific way to post to a number of social networks, schedule posts and listen in on what’s going on, either by creating dedicated searches or creating streams of Twitter lists you’ve set up. as much as I could, what I do find very useful, outside of the publisher, etc., This is for two reasons: a.

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Image: SalFalko via Flickr, CC 2.0.

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Public Relations. It’s Still About The People

Waxing UnLyrical

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter. Image: LSE Library via Flickr, CC 2.0.

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“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

” There is a lot of new stuff going on, new apps, new networks, new platforms … the overwhelm is real! But you DON’T have to be on EVERY new platform the minute it shows up. Twitter Facebook Google+ LinkedIn “I’m not a Millennial” and Other Myths F’ing up Your Career.

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How Social Media Makes The World A Better Place

Waxing UnLyrical

Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers. Through such platforms we are able to connect with our near and dear ones in real-time, and help in some way during calamities like earthquake, floods, fires, etc. That said, is social media all that bad?

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Startup Weekend (India): Social Entrepreneurship in Action

Waxing UnLyrical

Startup Weekend has been bringing together people from across the country on a common platform to present their ideas. So not only does Startup Weekend provides a platform where your ideas are heard, but it also supports entrepreneurs financially. So I volunteered to handle their Twitter page during the event.