Mindjumpers

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Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Just don’t forget the basics.

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The Stats Behind the World of Quora [infographic]

Mindjumpers

Tweet There has been a lot of buzz about the rather new social Q&A platform called Quora. Some like to use it specifically as the question and answering platform, others like to vote on answers or to send private messages to users of same interests. It seems as if people are starting to see potential in the platform.

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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles.

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Study: The Global Social Media Check Up 2011

Mindjumpers

Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. Naturally, this shows a deeper involvement on Twitter than earlier.

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The Science of Social Timing [infographic]

Mindjumpers

In this blog post, I will attempt to highlight the different social media timing preferences and how they impact different businesses by looking at Buddy Media’s report on effective wall posts published earlier this year together with a recent infographic by Dan Zarrella at HubSpot. Business and finance hit high on mid week.

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Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

As much as clickbait is the emotional catnip of our online experience and can drive consistent traffic for publishers like The Daily Mail and Huff Post who churn out multiple stories each day, it’s still hugely annoying to discover you’ve been duped by an over-excited headline promising to give you all the feels. Platform crackdown.

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Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Indians today are looking for a more personalized social networking platform where they can communicate with different groups of people. Social media platforms have been a melting pot for running promotional campaigns for e-tailers understanding the different user behavior attributes, interests and changing buying behavior patterns.