pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. Here’s why Twitter is one of the best social media platforms for listening: Real-time results. We’ve all heard examples of how breaking news spreads immediately on Twitter. Twitter is useful to many different types and sizes of businesses. MORE >>

The social-media giant, Twitter recently released their advertising platform for brands. And while I’ve been trying to figure out what I was going to publish for you folks over here on Kikolani today, I’ve decided to mix a little of this, with a little of that. Twitter PPC Strategies and Promoted Accounts. Twitter released their very first advertising platform. This is an extremely HUGE breakthrough, and is sure to be a news spotlight, for the next while, within the social media platforms. Twitter Photo Mosaic. Promoted Tweets. MORE >>

What is Twitter doing to ensure that the information we read and share is accurate? It could well be one of the most important reads about Twitter (and, social media) in a long, long time. The article titled, On Twitter, Sifting Through Falsehoods in Critical Times , looks at many of the false tweets and information that were being floated around on Twitter during Hurricane Sandy. " This is not Twitter. One could argue that Twitter is the publisher and responsible for all content that flows through the channels. Don't blame Twitter. MORE >>

In this social media universe where different tools and platforms are available, it is also a good idea to design different messaging on each of these channels to make the best use of the dynamics of each of them. With Twitter, Facebook, now Google+ and more, it is easy to confuse one with another and forget about the specific social strategy. We have also written about how to select the right social media platform earlier on our blog, meaning if the communication needs to be one to many audiences or you need to facilitate a conversation. Infographic. MORE >>

Over the past year or so I have been using Twitter to contact journalists. It’s not only an extremely useful platform to get their interest, but it also helps you to get to know their work, to create a rapport, and to spot media requests; all of which are integral to being a good public relations professional. The worlds of the media and PR agencies are both fast paced so the immediacy of Twitter enables both parties to take advantage of reacting to trends and breaking news – stories can be imagined, written and published within an hour if it’s a hot topic. Pitch. MORE >>