Build A Platform
JANUARY 3, 2013
would argue that an individual with a powerful platform is someone who will never be unemployed. Platforms used to be something that someone else had to bestow upon you. If you had a large audience that cared about you, it was because you were frequently published in the local newspaper, or if you were lucky enough to be a regular on a radio program. What's your platform like?
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Therefore, as a little help to content marketeers, we have made a small checklist.
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?
The Best Blogging Platform and Plugins
SEPTEMBER 1, 2011
Jeremy Whittaker , my Utah turned Germany friend, asks, “Could you give a rundown of the the best technologies for a corporate blog? I’m looking for the best platforms and plugins that make a blog rock.. The video has my favorite plugins and which platform you should use. WP to twitter. It’s Facebook question of the week time (clap, clap, clap!). PostRank.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope. These real-time analytics platforms are among the most popular with news and content sites. Chartbeat Publishing. Real-Time Analytics. SimpleReach.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. In fact, publishing your article is just the first step. have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). Unlike other platforms that are more about the social aspect, this one is about actually managing your content. Right?
The Holistic Publishing Platform For Brands
JANUARY 3, 2016
Publishing is going to change online over the next few years, in more ways than we can imagine. This is why I am constantly being challenged with the pure value of blogging on your own platform, instead of being "out there" - in as many platforms as possible - in front of a myriad of different readers. Schaefer ( The Content Code , Social Media Explained , The Tao of Twitter , Born To Blog , etc.). Is the value in developing your own platform? blog platform. publishing. the tao of twitter. For once, there is an argument to make. Don't be.
Understanding Which Social Platforms to Choose When [infographic]
AUGUST 1, 2011
In this social media universe where different tools and platforms are available, it is also a good idea to design different messaging on each of these channels to make the best use of the dynamics of each of them. With Twitter, Facebook, now Google+ and more, it is easy to confuse one with another and forget about the specific social strategy. Infographic.
12 Social Media Tools for Scheduling and Publishing Updates Compared
JANUARY 19, 2015
In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research. They do have features that allow you to automate publishing updates to specified social media networks. AgoraPulse. Buffer.
Should Your Movie Be On Tsu [A New Social Networking Platform]
Social Media Network Marketing
FEBRUARY 6, 2015
As Mentioned In : [link] Soon after Ello came Tsu – [pronounced as Sue] Social Networking Platform. Forrester published a report – November 19, 2014: A study conducted by the firm from earlier this year found that posts from top brands on Twitter and Facebook reach just 2% of their followers. Conclusion: Keep Facebook and Twitter no matter what [things can change soon!]
Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members
The Realtime Report
FEBRUARY 24, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Twitter. Facebook. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0 LinkedIn.
On Having A Platform
MARCH 22, 2011
The way any individual can move the needle in their professional career is by having a platform. Part of the dance that many aspiring writers must do to get a major publishing deal is to demonstrate to the publisher that they have a platform. well-rounded platform like this gets publisher's excited, but it's not for everybody. Why can't publishers focus on what matter most: the quality of the idea and the book that is looking to get published? author platform. book publisher. book publishing. platform. twitter.
A Look at the New Twitter Advertising Platform
SEPTEMBER 6, 2012
The social-media giant, Twitter recently released their advertising platform for brands. And while I’ve been trying to figure out what I was going to publish for you folks over here on Kikolani today, I’ve decided to mix a little of this, with a little of that. Twitter PPC Strategies and Promoted Accounts. Promoted Trends are visible to all Twitter users. Promoting
Why Twitter Killed the Twitter Share Button
Convince & Convert
NOVEMBER 20, 2015
Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. How does that scenario help Twitter? If you guessed “Twitter ad options” you win!
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
This means you should set up your plugin to have your Twitter handle in it and an easy way to grab the headline. It has the headline, the author’s Twitter handle, the link, and our Twitter handle. Whatever you call it, get your content out when it is published. Twitter. On the day it is published, we tweet the link four times (three hours apart).
How Content Platforms Inspire Internal Stakeholders to Blog More Often
Convince & Convert
NOVEMBER 6, 2014
Here’s how I developed content platforms for stakeholders across sales, marketing, client services, and support to establish a culture of content at Skyword. What is a content platform? The changes in the publishing industry. My mission statement is to explore how people discover content, and one way that’s done is by following industry influencers on networks like Twitter.
Facebook LinkedIn Twitter in 2013
DECEMBER 28, 2012
Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Twitter in 2013. Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013. continue to use Foursquare, Instagram, Pinterest, Flickr, Yelp, and other platforms.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in with Facebook or Twitter to get started! Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? Follow Jordan on Twitter at @jkretch. Five years ago, Twitter didn’t exist. Used it?
How Brands Used Twitter in 2012
JANUARY 7, 2013
Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. To put the succes into perspective, in September 2011, the platform’s user base was half that amount, meaning that Twitter added as many users in 15 months as it did in the previous five years!
Most Popular Newspapers on Twitter: Guess Who’s #1?
The Realtime Report
JANUARY 9, 2014
Which US newspaper do you think is tops on Twitter? A new study by Searchmetrics reveals the leaders: The Washington Post, The New York Times and USA Today. These top three received the most mentions on Twitter in 2013; USA Today and the Washington Post also dominated the list of the top 10 most-tweeted newspaper website stories in 2013. Here are the top 10: .
Are We At The Beginning Or The End Of Publishing?
JULY 11, 2013
Traditional publishing still matters. This isn''t about big book and magazine publishers killing trees and maintaining the transport industry while feeding a distribution channel to retail. It means that these big publishing houses still have professionals who love and care about content in a way that allows customers to get true value from the products that they are buying. Still, traditional publishing matters. Self-publishing matters more than it ever did. Digital publishing opens up a world of opportunities. Will other kinds of publishing disappear?
Tool Tuesday: Twitter curation tools
AUGUST 29, 2011
We use multiple social networking platforms, which have different audiences and expectations. Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. Here you can keep lists of Twitter in track.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?
Engaging Brand 427 - Guy Kawasaki talks Author, Publisher and Entrepreneur
MARCH 24, 2013
Today I talk to Guy Kawasaki about how to self publish a book by being an Author, Publisher, Entrepreneur and discuss . Will self publishing merge with publishing eventually? The publisher/ author relationship. Is the speed in publishing driven by the business model? What Google+ offers author, publishers and entrepreneurs? Related articles.
Using Twitter for Effective Media Relations
NOVEMBER 28, 2011
Over the past year or so I have been using Twitter to contact journalists. It’s not only an extremely useful platform to get their interest, but it also helps you to get to know their work, to create a rapport, and to spot media requests; all of which are integral to being a good public relations professional. Do you already use Twitter for PR? Pitch. Are you interested in?”
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. Infographic] Next post: Who’s Using Twitter in the U.S.?
The Responsibility Of Twitter
NOVEMBER 2, 2012
What is Twitter doing to ensure that the information we read and share is accurate? It could well be one of the most important reads about Twitter (and, social media) in a long, long time. The article titled, On Twitter, Sifting Through Falsehoods in Critical Times , looks at many of the false tweets and information that were being floated around on Twitter during Hurricane Sandy. " This is not Twitter. One could argue that Twitter is the publisher and responsible for all content that flows through the channels. Don't blame Twitter.
#LetsAskNancy: Lawyers, Why Should You Publish Your Content On Other Sites?
MAY 15, 2015
This means that when we publish our words, whether written or spoken, we have enormous competition for eyes and ears. Remember when it used to be so easy when all we had was radio, TV, newspaper and a few other platforms to get our entertainment and education from? Do you need to publish: On your website? My short answer? Why would you not? What Does This Mean? Did they ever?].
MAY 6, 2015
It's hard to imagine a brand not seeing Twitter as an opportunity to share and connect with customers and potential customers. It's near-impossible to find any semblance of a marketing campaign that hasn't attached itself to some kind of hashtag or Twitter call-out. Some might argue that Twitter is less about communication these days, and much more about a place to share information (a micro-broadcasting platform instead of a micro-blogging platform). With that, Twitter seems to be struggling at marketing itself. . The Twitter struggle. . mirum.
Why Bloggers Should Self-Publish
NOVEMBER 17, 2011
By James Altucher of jamesaltucher.com. I’ve published seven books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), and the last two I’ve self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Image copyright photogl - Fotolia.com The rest of this article is really three discussions: Why self-publish, rather than use a traditional publisher? Why bloggers should self-publish. How to go about self-publishing.
The Big Buzz At Social Media Marketing World
APRIL 23, 2016
Twitter ? Sure, there were lots of sessions talking about and dissecting the platforms and types of content that work in social media these days. It's being hyped and pushed now - more than ever - because the technology can truly enable it now, everywhere (the pipe can broadcast it, the smartphones have great video and audio capabilities, the software to edit video has never been simpler and cheaper, and the apps/publishing platforms make everything come together with ease). media platform. platform. publishing. twitter. Podcasting? Blogs?
How to Use Competitive Social Monitoring on Twitter
Convince & Convert
MARCH 23, 2016
Here’s how to mine Twitter mentions for marketing opportunities. The second is that they receive outsized mentions when compared with their Twitter audience. Like MailChimp, Emma is an email marketing platform whose target audience is marketers from all sizes of business. In return, AddThis jumped on Twitter to say thank you. Begin by looking over the last 90 days.
The Twitter Test
APRIL 8, 2011
I've been thinking a lot about Twitter lately. Beyond Twitter's dramatic growth and the buzz that still surrounds it, it's becoming an increasingly important place to be because as people used to " Google " one another to find out what they're about, you may note that a Twitter profile ranks fairly close to the top of the organic search results. Twitter is like a real-time resume. It's harder to to do that in real-time and when you consider how Twitter is best played in terms of engagement. The Twitter Test. Do The Twitter Test often.
A Deeper Look at the Twitter Metrics You Should Be Tracking
JUNE 7, 2016
Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. To help you better navigate your Twitter metrics, here are some of the common terms you’ll find on the platform.
The Power Of Building Your Platform
SEPTEMBER 15, 2013
Back when book publishers were scoffing at the idea that people would read a book on a digital screen, let alone on their iPhones , Michael Hyatt was paying close attention. Back when authors thought that blogging was a waste of valuable text (and not even thinking about Twitter ), Michael Hyatt was paying close attention. Back when book publishers had no bearings on the future of book publishing, let alone as an amazing place for authors and book publishers to connect with fans, Michael Hyatt was paying close attention. book publishing. platform.
How Snapchat Discover Competes With Facebook Instant Articles and Twitter Moments
MAY 18, 2016
This level of usage has marketers frothing at the mouth and flocking to Snapchat’s dedicated publishing/ad platform, Discover. That’s a lot of eyes on a brand’s content, making the Discover feature an extremely enticing prospect for publishers. 47% of Millennials Utilize the Snapchat’s Discover on a Daily Basis. Source: Variety. Short answer: Definitely.
A Walk Through Twitter’s Walled Garden
The Realtime Report
JULY 27, 2012
Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. That’s media company code for “we want to be able to deliver ads to all Twitter users,” no filters or mute buttons allowed , not lose them to a third-party platform.
SEPTEMBER 29, 2015
For me, it was always about the words. I was writing (lots and lots of words) long before you could ever simply hit a "publish" button, and have it "out there," in the wild. That's what makes this kind of publishing so engaging, organic and three-dimentional. I'm not ready to put these words solely on someone else's platform. Blessings for the publish button. There has also been an overwhelming amount of content, from so many different channels and platforms. always do, but I am trying to be respectful of the publishing button. platform. publish.
The New Twitter Effect
MAY 10, 2011
Twitter is mainstream. It was another week of Twitter getting mainstream media accolades as news of Osama Bin Laden taking one in the head from the Navy's elite SEAL Team Six unit lit the Social Media channel afire with chatter. Twitter's implications in breaking the news story was further amplified when it was revealed that Abbottabad, Pakistan resident and IT consultant, Sohaib Athar , unknowingly busted the Navy SEAL's cover when he tweeted, "Helicopter hovering above Abbottabad at 1AM (is a rare event)" as the dramatic military operation was happening live and in real-time.
6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
JUNE 12, 2016
Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Engage with others on the social platforms.
How to Publish Your Blog on Amazon Kindle
NOVEMBER 28, 2012
Have you published your blog on Kindle? We’re not talking about publishing ebooks or PDFs, but your dynamic and regularly updated blog. Kindle publishing for blogs has already opened the doors to myriad opportunities for many businesses that have a blog. So, by publishing on Kindle you’ll pull in people who might never hear about your business otherwise. Feedback.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
remember the first—the launch of Facebook Platform May 24, 2007–like it was yesterday. At the same time, it led to the creation of companies like Buddy Media , Vitrue , Wildfire and Involver that focused on publishing and tab management. Most of those companies were acquired in 2012 and 2013 in a spending spree by enterprise software vendors, but after a failure to integrate what were effectively agencies, not software platforms, the Facebook partner market shifted drastically. Need to check how a campaign is pacing against a macro level business objective?