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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

B2B 306
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How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The current state of social media in sports.

Sports 134
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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

Platform 116
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. million Twitter: 1.9 Here are a few examples: Oracle Red Bull Racing on Twitter: 4.5 The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. market share. Instagram: 19.1

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. New website for publishers from Twitter. Follow List. Embed List.

Google 170
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How to deal with (and prevent) a hacked Twitter account

Sprout Social

Dealing with a hacked Twitter account can be frustrating. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. Blocking other Twitter users.

Twitter 144
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Industry benchmarks to inform your social media presence

Sprout Social

We looked at overall social metrics across all platforms to get a sense of how different industries use social media each day. This metric includes both published posts and sent replies to incoming messages sent by a brand account. We found that across all industries and all social platforms, brands sent an average of 28 posts per day.

Industry 121