Social Pros 8 – Ian Greenleigh of Bazaarvoice
Convince & Convert
MARCH 22, 2012
If you give us the money, we’re going to give you this awesome kit full of bracelets and stickers and posters and all this kind of stuff. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. It gives to get. ” There’s a give-to-get there.
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