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The Platform Owes You Nothing

Jon Loomer

Platforms implode. I leaned into the Facebook platform, cheap effectiveness of ads, blogging, traffic that Google sent me, and the email list that resulted from it. The platforms and formats you built your business on owe you nothing. The post The Platform Owes You Nothing appeared first on Jon Loomer Digital.

Platform 152
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Should You Focus on One Platform?

Jon Loomer

Focus on one platform and be great there.” Those who are focusing on one platform now will agree. People who are trying to grow on multiple platforms unsuccessfully will also agree. Having one platform and doing it well is the easiest approach. You can’t rely on that platform forever. People love easy.

Platform 149
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Top social listening platforms for audience intelligence

Audiense

That’s a ton of data your brand can access with social media listening platforms. Last year, the average person spent over 151 minutes on social media daily — your target audience included.

Platform 155
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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” Left unchecked, this will create a death spiral for the platform. Is that still the case?

B2B 348
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Social Platforms Continue To Explore Enclosed Group Sharing Options

Social Media Today

Social media engagement is moving into more private spaces, which the platforms are now looking to better facilitate.

Platform 182
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

B2B 306
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X Shares New Insights into Platform Usage and Engagement

Social Media Today

X's numbers indicate that the platform is still seeing solid levels of activity in some areas.

Platform 190