Direct Marketing Observations

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It’s the people not the platform

Direct Marketing Observations

I shot back, “It’s the people not the platform”. The platforms where social business may take place i.e., Twitter, Facebook, Blogs-They’re solid and the people that flock to them? People define platforms. I was asked the other day via a tweet what was my biggest challenge when managing social media. Was it the right answer?

Platform 210
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Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”. Multiple media platforms. He’s right. We should tell more stories. Rich stories.

Platform 190
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On Dependence of 3rd Party Platforms and Leaving the Grid

Direct Marketing Observations

I may never know because the only way I ever communicated with him were through 3rd party platforms and social networks. Did he get a new job that necessitates that he not participate at all in social? He doesn’t use those anymore. Maybe he wants to reconnect with his family? I don’t know.

Platform 152
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How to Navigate Social Media in an Era of Misinformation and Disinformation

Direct Marketing Observations

We all know how to fire up a computer and “go” to a social platform but at that point, all bets are off on what happens next, and lastly, 3) How can consuming content and being cautious NOT be mutually exclusive? That being said, throwing caution to the wind starts with that first click within any social platform. Does it not?

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What Determines Social Media Success in a Company?

Direct Marketing Observations

We’ve seen the meteoric rise of Snapchat and TikTok and we’ve seen the demise of civil discourse on social platforms. Google+ came and went. Same with Vine, Periscope and Meerkat. Poof, gone. What else has changed? What hasn’t changed? Really the answer is everything and nothing. Two things.

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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? The volatility of it all, every platform buzzing, converging all at once, 24/7, the noise, it’s all still there. Suffice it to say, the guilts have driven me to finish this piece.

B2B 112
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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

If you’ve written a book on Big Data and analytics in social media for example, and that’s what your interests are, and that’s what you talk about on social platforms and you share things that pertain to that on social platforms, and your feed shows a balance of content mixed with conversations and your numbers, i.e., your number (..)

B2B 276