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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This empowers you to proactively tailor your offerings and marketing communication.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social media listening is the same as this but on a massive scale. What Exactly is Social Media Listening (& Why Should I Care)? 3 Examples of Social Media Listening in Action.

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Consumer Insights and Trends for Pharmaceutical Brands in Asia Pacific

Digimind

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss hotly debated topics at a given time.

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Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Bonus: Download our guide on competitive benchmarking tactics for pharmaceutical companies.

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Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Bonus: Download our guide on competitive benchmarking tactics for pharmaceutical companies.

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Content Tagging For Better Social Media Analytics

Talkwalker SM

Here are a few ways content tagging will improve the quality and the effectiveness of your social media monitoring. Prioritize Social Results and Address a Potential Crisis Quicker. Rules will help you set priorities in your assessment of social data. Refine Sentiment Analysis With Rule Based Tagging.

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How Visuals are Telling the NAIAS Story

Convince & Convert

Here’s a look at the top issues mentioned on social media throughout the telecast: Looking at who was driving #SOTU chatter, the White House was able to carry messages across social media, accounting for most of the top Tweets during the speech. Will positive sentiment outweigh neutral?