Buzz Marketing for Technology

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Steven M Smith - The Satir Change Model

Buzz Marketing for Technology

The performance pattern is consistent. With a major problem, like the flu, the group cannot cope with the chiefs expectations and a pattern of dysfunctional behavior starts. Virginia Satirs Change Model describes the change patterns she saw during therapy with families. Stage 1: Late Status Quo. The group is at a familiar place.

Patterns 279
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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

Therefore our spending patterns are typically reversed. The big eye opener for me was – B2B marketers are always tasked with getting net new customers when in reality their existing customer base is their most important source of revenue and referrals. Hear me out ….

B2B 206
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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This!

B2B 277
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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While this particular situation led to debate, the customer’s patterns were so consistent that the store was able to flag her for a triggered direct mail campaign personalized for pregnant women. A good recent example of this was Target’s teen pregnancy discovery. Focus groups just can’t compete with situations like this.

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TV is Dead – but that’s good news for the Marketer!

Buzz Marketing for Technology

Target set up boxes with behavioral and consumption patterns – deliver ads that relate to the purchase patterns – pay for performance, geotargeting and other online measurements all start applying once this is possible.

Patterns 100
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RSS Reading Habits

Buzz Marketing for Technology

Like a farmer tending his crops, I'd scan through each folder, each feed, bookmarking and annotating what caught my eye, and looking for patterns and connections. This scan, capture, analyze patterns, and write a blog post is a part of my routine. My feeds are organized into folders and the folders ordered by priority.

RSS 100
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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow. Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company.

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