Webbiquity SMM

JANUARY 2, 2013

The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( The most popular type of content: white papers, read by 88% of buyers. B2B Lead Blog ). Demand for SEO skills has never been greater. That actually sounds quite low, doesn’t it?) Earnest Agency ). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 19, 2017

Interactive Content: Three experts predicted greater use of interactive content like online calculators, surveys, and quizzes, as well as infographics (or interactive graphics, like this one on martech tools ) in order to keep site visitors engaged. Social Media Marketing Trends. Tactical Marketing Trends.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

NOVEMBER 12, 2013

In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. More than half of B2B and business-to-government (B2G) marketers focus on white papers and case studies as key components of their content marketing, compared to less than 10% of B2C marketers.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

NOVEMBER 28, 2011

Paid search ads, however, still outperform both. What’s more, nearly one-third (30 percent) of those in the survey reported a ROI of at least 150 percent!” ” Somewhat surprisingly, just 36% of small businesses said they are doing SEO on their websites, and only 17% are using paid search advertising.

Statistics 219

Statistics Research Social Media B2B 219