Small Business Mavericks

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Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Social Media paid search paid social advertising PPC'

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Are You Using The Best Way To Get Traffic To Your Site?

Small Business Mavericks

Organic Search sends 51% of the traffic to company websites when you combine all the industries, but they do vary when you break them down. The poorest performer was Paid Search, which only sent 10% of the total traffic to sites. Retail and Hospitality do best with paying for search marketing.

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Search Not Dead – At Least Not For Google And Bing

Small Business Mavericks

It can take months before a website has any significant presence in search, so the earlier you start, the earlier you’ll appear in search results. That doesn’t take away the social media marketing that should be undertaken at the same time.

Google 101
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Using Entry Pages As A Key Metric

Small Business Mavericks

If you know what social media and paid advertising campaigns you have run targeting those entry pages, then you can ascertain whether that traffic is from those efforts or from organic search. Your referrer logs should also tell you which pages are being found by search engines as opposed to other traffic sources.

Metrics 101
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PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

Banners are not big converters, social media can be time consuming, and paid search expensive. When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. They are cheap for a reason – they are no good.

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How Does A Tweet Become A Lead?

Small Business Mavericks

You control your owned media: the accounts, pages, and sites you have as channels to get your message out. You pay for stuff like display ads, pay-per-click, paid search, etc. Earned media is the result of the exchange between your customer and your business.

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What Is An Integrated Marketing Plan?

Small Business Mavericks

They may pick and choose their favorite social media sites and develop a presence, maybe even build a page for their business. Maybe they even participate in some paid search campaigns and start an e-mail newsletter. They might do some blogging. All of that is good. But is it “integrated?”

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