Convince & Convert

DECEMBER 29, 2015

According to a study published in The Guardian, these changes help your headline’s click-through rate: Headlines with 8 words do 21% better than average. Headlines that end with a question mark do better according to this study. On top of that, a university study has also found that question headlines do better.

Study 60

Study Startup Case Study Paid Search 60

Convince & Convert

FEBRUARY 4, 2015

According to a study published in The Guardian, these changes help your headline’s click-through rate: Headlines with 8 words do 21% better than average. Headlines that end with a question mark do better according to this study. On top of that, a university study has also found that question headlines do better.

How To 60

How To Study Startup Case Study 60

Webbiquity SMM

JANUARY 2, 2013

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Search is as popular as ever, but the percentage of searches actually done on search engines declined slightly in 2012 (by about 1%).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JANUARY 2, 2019

This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. As highlighted in recent research by Cisco, video content is taking over the web at large. Web traffic metrics. Not so fast.

Campaign 111

Campaign Social Media Metrics Trends 111

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

Research 210

Research Social Media B2B Marketing 210

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190

Firebelly

MARCH 2, 2010

Michael Wesch, of Kansas State University,and his class decided to make the subject of their anthropology class for thesemester a study with ethnography. Afterthe data is collected it’s written down to provide the statistics needed forthe research, such as a case report or field study. What is it like being a student today?”

YouTube 157

YouTube Class Paid Search SMS 157

Sprout Social

OCTOBER 21, 2021

According to a Brightlocal study on consumer behavior around reviews, 87% of them read online reviews for local businesses and only 48% would consider using a business with less than four stars. If someone’s search query matches up with that blog post you recently wrote, you might show up on the first page of results.

Strategy 135

Strategy Tips Review Findability 135

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. 58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. billion on paid search ads in 2013.

Statistics 50

Statistics Social Media B2B Hubspot 50

Writtent Blog

DECEMBER 8, 2014

We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. In a slightly surprising 2014 study from Content Marketing Institute (CMI), it turns out that LinkedIn reigns supreme. Pay-per-click (PPC) advertising is even ranked as the most effective paid tactic. Absolutely.

Strategy 111

Strategy Content Marketing B2B 111

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. They topped it all with a series of electronic press releases.

Press Release 219

Press Release Communities Badge Real Estate 219

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

B2B 198

B2B Strategy Marketing Microsoft 198

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

AUGUST 3, 2015

that night, I asked my girlfriend not to call me for the next three months, put away my PS3, and started my research on the best PPC resources available online … and I just read. Specialization: PPC Strategies + Case Studies + News. If you are looking to stay up-to_date in the ever-changing world of paid search, jump into a #ppcchat.

Adwords 60

Adwords CPC Marketing Retail 60

Convince & Convert

AUGUST 11, 2015

I did some research and estimated that the cost to produce a blog post is approximately $900 (your costs may vary). That’s why we did a pilot study with Inbound Writer last year, and published the full results on this blog. Most content fails, and the cost of that failure is real. Bottom Line: What’s This Worth to Me?

How To 60

How To Software B2B Cost 60

Kikolani

NOVEMBER 29, 2010

Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal. She has several blogs, including Internet Tips , Quick Study Tips , Misc Bytes , and Cat Problems. Follow her @seosmarty on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How much do small businesses spend on search engine marketing? How are marketers planning to allocate budgets this year?

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. While B2B B2B buyers age 60+ conduct online research before purchasing less than 10% of the time, younger buyers (age 26-45) do research before purchasing 50% of the time or more.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 19, 2017

” — The Big Trends in B2B Marketing , Circle Research. “A (recent study) looked at the reasons why B2B business were not implementing personalization and found that a lack of resources, technology and data were cited more often than not. ” — 5 Marketing Trends That Should Influence Your 2018 Budget, ContentStandard.

B2B 293

B2B Trends Analysis Marketing 293

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Network Sites: Definition, History, and Scholarship (Journal of Computer-Mediated Communication): This is a scholarly article into social networking in case you wanted a firmer grasp about how it’s being studied in the academic sphere. Maki takes us through four elements and then goes through a case study.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JUNE 12, 2013

Most direct marketing advertisement methods (paid search, etc.) Some paid content promotion tactics that can be very effective include: StumbleUpon Paid Discovery – StumbleUpon lets you buy clicks at low, low prices fromsocially engaged visitors. And our tests indicate gorilla suit advertisements convert poorly.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

FEBRUARY 26, 2019

Only about a quarter of firms with less than $1 million in revenue will invest $2,000 or more per month on organic SEO or paid search engine marketing (SEM). SEM: The productivity of PPC advertising appears to increase somewhat with company size, though the study data are less clear on this point.

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

APRIL 29, 2014

” Marketing Research Chart: Integrating email and search marketing tactics by MarketingSherpa. This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. Time for a New Definition of SEO by Search Engine Watch. And investing in SEM also helps maintain search visibility.

Brands 204

Brands SEO Press Release Engineering 204

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How Social Media Drives New Business: Six Case Studies (TechCrunch): Businesses definitely will benefit from reading about these creative ideas employed by other businesses to build traction and an online visibility boost. Facebook SEO Ranking Factors, 2010 Study Results (aimClear): Wow, the depth of this report is incredible.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MAY 10, 2012

The original source of that, I think – as you pointed out, Eric, or Tom Webster did – was a ShareThis study, which doesn’t necessarily mean everybody. So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. It just means people who use ShareThis.

Hubspot 114

Hubspot Mobile Analytics Google 114

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. Their course on digital marketing gives a great primer on content creation, social, paid search and more. Market research tools. Market research , of course. Really Good Emails.

Resources 88

Resources Team Marketing Skills 88

Webbiquity SMM

AUGUST 5, 2013

won’t show up in keyword research tools)? Google accounts for 90% of search traffic to b2b websites. Another study found an even more dramatic advantage for search, with organic search supplying 40% of all traffic (and Google alone accounting for 36% of visits) to b2b websites, while social media accounted for just 5% of traffic.

Statistics 214

Statistics Social Media B2B SEO 214

Viper Chill

JUNE 8, 2010

Reply Steve says: June 8, 2010 at 11:55 am Hey Glen Another great post, all of the mini sites seem a good idea, maybe after one event one has run its course you could do a case study on setting it up, monetizing and following through its life. I will have to start doing some research and give this a try. It makes total sense.

Google 84

Google Adsense Directory Eventful 84

Writtent Blog

AUGUST 3, 2016

57 Focus on Keyword Research. #58 Using tools such as SEMRush and SearchMetrics, I researched around 150 travel blogs to find out which of their key terms brought in the majority of their traffic. Studying the post can clue you into my strategy for writing a post to land on page 1 of The Big G. . #53 Outreach to Bloggers. #54

SEO 0

SEO Google Sites Engineering 0

Proactive Report

JUNE 15, 2016

One agency had a stellar study on health care but when they first released it they got zero media interest. In some cases we’ve used freelance researchers to do the grunt work. Listening: Social media has provided us with the ultimate research tool. SEO is about organic search results and SEM is about paid search.

Skills 40

Skills LinkedIn Health Care Statistics 40

The Way of the Web

APRIL 10, 2011

Two recent studies into social networking referrals and Facebook ecommerce left me slightly perplexed until the obvious answer smacked me in the face. Without being able to dig into the study, there are some initial questions (Inclusion of Twitter clients, and wouldn’t Foursquare and Meetup be primarily for offline referrals?).

Social Networking 34

Social Networking scribd Foursquare Retail 34

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. This week we are being treated to another breathtakingly ignorant “research&# report. In fact they had INCREASING demand for shovels in N.

Social Media 119

Social Media Strategy Mobile Consultant 119

Webbiquity SMM

NOVEMBER 28, 2011

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Paid search ads, however, still outperform both. ” At least something is bipartisan.

Statistics 219

Statistics Research Social Media B2B 219