Twist Image

AUGUST 1, 2014

" So many brands are still focused on impressions and branding in the digital world, but they are not thinking enough about how their properties are optimized for both organic search and paid search. Sadly, the time I spend in most corporate boardrooms revolves around strategies to suddenly monetize the audience.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Twist Image

JANUARY 24, 2017

In October of last year, MediaPost published the article, Gartner Predicts 30% Of Searches Without A Screen In 4 Years. About 30% of searches will be done without a screen by 2020. Will it surprise you that, according to Business Insider , Amazon is flirting with paid search on Alexa ? alexa paid search.

Automotive 40

Automotive Marketing Paid Search Microsoft 40

Firebelly

OCTOBER 23, 2009

Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). It’s bigger than all of us.

WordPress 100

WordPress Content management systems Paid Search SMS 100

Firebelly

MAY 27, 2010

A BusinessWeek article  published in 2009 chronicles Eliason’s day at the company - reading and responding to the disgruntled customers on Twitter. Many companies are hiring people specifically to track these comments and respond appropriately.It   Comcast’s Frank Eliason started using Twitter to respond to customers in 2008.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

NOVEMBER 24, 2009

"This update also enables developers to set specific criteria in their titles to publish additional game information to your News Feed. You can then check out your updates, and those of your friends, on Facebook, Twitter, and other social media favorites through the PS3’s built-in web browser.”

Social Networking 101

Social Networking Meeting Paid Search SMS 101

Kikolani

MAY 3, 2013

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Use this comprehensive strategy that will not only save, but grow your business blog subscribers. Featured Post.

Mashup 130

Mashup Resources Products Press Release 130

Kikolani

MAY 17, 2013

The Official Self-Published Book Marketing Plan – With the (possible) exception of the last item, these are all very real reasons why you should consider an in-depth marketing plan for your upcoming book launch. Blogging / Content. Do you wonder if your blog is optimized for social media conversions?

Mashup 134

Mashup Resources Google Domain Name 134

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. e-Strategy Trends ). e-Strategy Trends ). What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Strategery

APRIL 3, 2014

It means learning more about paid media and how to incorporate those costs into budgets. It means integrating social ads, sponsored content, and syndicated content into strategies from the very beginning. It means the PR pros with experience in paid, owned AND earned media are going to become much more valuable.

Syndication 103

Syndication Marketing Advertising SEO 103

Convince & Convert

DECEMBER 29, 2015

According to a study published in The Guardian, these changes help your headline’s click-through rate: Headlines with 8 words do 21% better than average. Strategies the Best Blogs Use. It all comes down to the question of serendipitous discovery versus goal-oriented search. The Ingredients of a Good Headline.

Study 60

Study Startup Case Study Paid Search 60

Convince & Convert

FEBRUARY 4, 2015

According to a study published in The Guardian, these changes help your headline’s click-through rate: Headlines with 8 words do 21% better than average. This is where you look for inspiration from the top brands and widen your content strategy to include as many themes and ideas related to your industry as you can.

How To 60

How To Study Startup Case Study 60

ProBlogger

FEBRUARY 19, 2014

Amazon has made it extremely easy for anyone to publish their own Kindle book for sale on Amazon.com , and many bloggers are taking advantage of it. You might have thought in the past that writing and publishing your own book could be a challenging pursuit, but I’m about to prove you otherwise. More Money.

Publishing 45

Publishing Paid Search Blogger Consultant 45

Sprout Social

OCTOBER 21, 2021

Like most parts of marketing, it takes a lot of work to perfect your earned media strategy. A lot of these are the natural result of community building and an effective press strategy. An effective online review management strategy is needed if you want to stay on top of them. Search engine results. What is earned media?

Strategy 135

Strategy Tips Review Findability 135

Writtent Blog

DECEMBER 8, 2014

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging. Don’t Ignore Paid. Publish Frequently.

Strategy 111

Strategy Content Marketing B2B 111

Buffer Social

NOVEMBER 8, 2023

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.   If events are a key part of your content marketing strategy, then event sign-ups should be one of the numbers you regularly report on. It was (and is!) high-quality content, too.

Metrics 98

Metrics Content Marketing Newsletter 98

agora pulse

JULY 30, 2019

Try these strategies: Ask for a testimonial. If you collect leads on your digital agency website, you can implement a great strategy for nurturing prospects. But if low traffic to your site means you aren’t generating many leads, try this simple solution: Use your experience with paid social to create ads for your agency.

Social Media 106

Social Media Case Study How To Social Media Management 106

MegaBytee

JUNE 3, 2021

Some may emphasize publishing content to a blog and SEO, while others may make PPC ads. Most organizations will need a mix of natural online media, writing for a blog, SEO, paid search, and web-based media promotion. Which strategies do they follow? · Not all digital marketing agencies are very similar.

Tips 98

Tips Marketing Proposal Meeting 98

Kikolani

SEPTEMBER 13, 2013

An Introduction to Paid Search Marketing for Small Businesses – If you’re looking to boost your traffic, or you’ve lost your search engine rankings in one of the latest Google algorithm updates, then paid search marketing could be a good option for your business. What Does it Take to Get a Link From the BBC?

Marketing 126

Marketing Paid Search Mashup Forums 126

ProBlogger

AUGUST 29, 2012

Those successes might also play into other traffic generation techniques—keyword selection, for example, which can play into strategies for SEO and content generation. Advertising on a site as your guest post is published there is one example. Are you working hard on SEO, and keeping an eye on your organic (or paid!)

Metrics 40

Metrics Blogger Collaboration RSS 40

Harp Interactive

NOVEMBER 2, 2010

They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum!

Press Release 219

Press Release Communities Badge Real Estate 219

The Way of the Web

FEBRUARY 15, 2011

.’ So someone at the firm is theoretically aware that the NYT is doing a story on the events surrounding JC Penney, and that article was published on February 12th, 2011. So when you visit the news section of the SearchDex website on February 15th, 2011, you might do a double take -.

News 37

News Company Comparison Consultant 37

Keyhole.co

MAY 18, 2023

By understanding the existing social media landscape, you can develop spot-on strategies to engage your target audience, drive growth, and stay ahead in the age of updates. Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion. Facebook 1.

Statistics 59

Statistics Social Media B2B YouTube 59

Convince & Convert

AUGUST 3, 2015

Specialization: PPC Strategies + Case Studies + News. Specialization: PPC + Paid Marketing Strategy. This blog publishes detailed, data-driven driven posts on PPC management and strategy that will give you a whole new perspective. iSpionage is a search marketing competitive intelligence provider. WordStream.

Adwords 60

Adwords CPC Marketing Retail 60

Janet Fouts

SEPTEMBER 5, 2012

But creating and publishing a landing page can require a designer, a coder, the marketing team and possibly a consultant in SEO, user interface and conversion! Social media publishing. With the social media publishing tool you can view blog posts, landing pages and calls to action in a visual browser right in the tool.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Hootsuite

JUNE 13, 2022

To understand how your ads are performing, you need to measure your share of voice for paid search. Having an informed social media strategy will allow you to focus on growing your share of voice where you need it the most. Get more leads and sales from your website. Build brand awareness and equity. Share of voice for PPC.

Social Media 144

Social Media How To HootSuite Metrics 144

Kikolani

NOVEMBER 29, 2010

They are not only bloggers, but many are also published authors, entrepreneurs, CEOs, experts in their niche, and overall inspirations. Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. One-third of all organic search clicks on Google are on the first result. Experience: The Blog ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MARCH 28, 2016

As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. Returning Visitors.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Techipedia: Tamar Weinberg

JANUARY 5, 2009

27 Website Promotion Sources that Have Nothing to do With Google or SEO (eMoms at Home): In other words, Wendy Piersall explains that your online marketing strategy is all about internet marketing and a whole lot of social media. 17 Guerrilla Marketing Ideas for Your Website (DailyBits): What’s your marketing strategy?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JUNE 12, 2013

I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. Most direct marketing advertisement methods (paid search, etc.) It’s like writing the great American novel and leaving it on your doorstep.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Kikolani

NOVEMBER 24, 2015

This tool is invaluable when it comes to researching your competitor’s organic and paid search keywords and strategies. Get 50% off SEMrush Pro for the first month for new customers using promo code from November 27th – 30th. Add live chat support to your website with Userlike.

Blogger 60

Blogger Discount WordPress Marketing 60

Techipedia: Tamar Weinberg

JANUARY 5, 2012

A Guide to Geocoding Images for Local SEO : Image optimization is a big part of a cohesive SEO strategy. User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. About to Publish a Post? Publishing videos? and a number of others.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

DECEMBER 19, 2017

This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Image credit: Wikipedia. Content Focus Trends.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

AUGUST 19, 2016

” Watch the video for more tips and strategies from Anthony! There are good content publishing tools and things like that, but understanding your content plan, as you alluded to before. So to be able to have someone help you kind of think through that content marketing strategy is so invaluable to businesses.

Engagement 60

Engagement Questions Organization Process 60

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. Nearly half (47%) admit a social plan is necessary but not a strategic priority and 19% say social business strategy is simply not necessary.” We’re all hungry for data.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

NOVEMBER 12, 2013

e-Strategy Trends ). e-Strategy Trends ). 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Visibility is vital, so every brand needs a comprehensive strategy for optimizing their overall web presence. Search AND social rule.

Statistics 226

Statistics Social Media B2B Journal 226