Small Business Mavericks

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Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Social Media paid search paid social advertising PPC'

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9 Things About PPC You Should Know

Small Business Mavericks

When an online marketing expert like Neil Patel asks “ Is Paid Search Ineffective for Online Marketing? Here’s a very quick look at what Neil Patel has to say about PPC: 3 Good Things About Paid Search. Paid search lets you target ads to specific searchers. 3 Things To Improve Your Paid Search.

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What Kind Of Tools Do Marketers Need?

Small Business Mavericks

Kelsey Jones came up with 14 of The Best Paid Search and SEO Tools for Search Engine Journal, and it looks to me like they fit my list of “good tool” characteristics. There are a lot of paid search and SEO tools out there but they don’t all have to be in your marketing toolbox.

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Are You Using The Best Way To Get Traffic To Your Site?

Small Business Mavericks

Organic Search Wins. Organic Search sends 51% of the traffic to company websites when you combine all the industries, but they do vary when you break them down. The poorest performer was Paid Search, which only sent 10% of the total traffic to sites. Retail and Hospitality do best with paying for search marketing.

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Search Not Dead – At Least Not For Google And Bing

Small Business Mavericks

That will help to deliver traffic now whilst waiting for your search engine optimization efforts to kick in. With search being an important tool for most users, paid search remains an important tool for traffic for new businesses as well.

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PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

Banners are not big converters, social media can be time consuming, and paid search expensive. When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. The problem is obvious – these sites are attracting the wrong traffic.

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Panda vs eBay — Don’t Poke The Bear

Small Business Mavericks

Moral: Paid Search and Organic Search require strategy and management by someone who knows what they are doing with a proven track record of non-spammy tactics. eBay created a major AdWords campaign that was by all accounts completely spammy. Bottom line — what’s a small business owner to do?

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