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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Twitter Stats show a number of stats, including the mentions, follows, and unfollows, along with stats for each individual Tweet. You can measure a particular channel, like Facebook or Twitter. Use Google Analytics to see this data by going to Acquisition – Social – Overview. Read more here. for nurture and eventual conversion.

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Video Marketing For Your Business

yMarketingMatters

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Twitter 30-second videos and Promoted Video ads. This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Why the explosion of video content? Vine (6-seconds).

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Video Marketing For Your Business

yMarketingMatters

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Twitter 30-second videos and Promoted Video ads. This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Why the explosion of video content? Vine (6-seconds).

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Social Media Updates: July

yMarketingMatters

New features include campaign search, better search and dynamic visual reporting, detailed breakdown on social actions related to your Sponsored Updates, audience insights, the ability to post rich media, and an account overview page. New Twitter Ads Companion : Manage Twitter ads on the go with the new Twitter Ads Companion mobile tool.