Adam Sherk
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1.
Adam Sherk
FEBRUARY 8, 2012
During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I don’t use it much but it offers another way to do some basic benchmarking: So that’s a quick overview of some of the free Twitter analytics tools that I like.
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Adam Sherk
FEBRUARY 3, 2011
Last year after winning my Social Media Super Bowl the New Orleans Saints went on to win the actual game. Who knows, but I like looking at sports and social media signals and the Super Bowl offers a good analogy for comparing teams. _. Related posts: Social Media Super Bowl: Which Team Has More Reach?
Adam Sherk
JANUARY 10, 2012
Submitting the profile ID for a particular Google+ page generates an overview chart like this: I collected the +1, share and comment figures for a selection of 45 news organizations. Normally in posts like Which News Sites Get the Most Social Media Engagement? I omitted location-focused outlets such as local TV stations.
Adam Sherk
MAY 14, 2013
These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. Social media. Last but certainly not least is social media in general, for a number of reasons. Recommended Tactics. Link reclamation.
Adam Sherk
NOVEMBER 2, 2010
There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. The AOL News hostrank figure seems strangely low but I doubled checked it and that’s what Blekko is reporting: Side note: when I compared news sites on social media engagement there was a question about which domain was used for MSNBC.
Adam Sherk
NOVEMBER 23, 2009
Danny Sullivan has been covering the SEO aspects of this story in depth – these posts provide an overview of the key points better than I could summarize here: Thoughts On A “Killer&# Bing-News Corp Deal & The Myth Of An “OPEC For News&# If Newspapers Were Stores, Would Visitors Be “Worthless&# Then?
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