Waxing UnLyrical

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5 Creative Strategies for Link Building

Waxing UnLyrical

In some cases, sponsors can even get their page and an overview of the company. Whether it’s an industry event or a local event sponsoring one is a great way to get your business name out there, and many will add you to their website. In some cases, they will create a page for all the sponsors to be listed on. Conclusion.

Strategy 158
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Got Kred? When Andrew Grill Visited #measurePR

Waxing UnLyrical

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. As in, being a guest. Cool, huh?! So last week, Andrew Grill , CEO of Kred , was the featured guest on the chat.

Klout 204
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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

This isn’t another overview post about how to search engine optimize a news release. You can read all about that here , here , and here. The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized.

News 274
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How My Guinea Pigs Became Famous Guest Bloggers

Waxing UnLyrical

Here’s a snapshot of what people have been searching for lately, and an overview of the traffic analytics: Take your promotion offline. People are more likely to search for a situation they are currently facing rather than one they may face in 6 months.

Blogger 226
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This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

Solution Overview. Objective: To replace traditional gifts with a customizable cerebral experience so that we better meet our primary stakeholders’ awe and wonder needs. This would be measured by our ability to increase “wows” this year by 30%. As you can see their plan is a mess.

Analysis 165
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Communicating Through Change

Waxing UnLyrical

I was reading through Lauren Drell ’s overview of how to manage a re-brand in Mashable recently and began to reflect on my own experiences through a company re-brand and merger, and lessons I could pass on to fellow communicators. Change is a-coming.

Team 185
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Make Your WordPress Blog More Readable in 3 Clicks

Waxing UnLyrical

Here are the posts I found very helpful, so I suggest you file them away for future reference: How to change the fonts on your WordPress blog theme , from Blogtap; A great overview on setting the size of type in CSS from CSS – Tricks; and. This WordPress forum discussion on increasing font size for your comments display.

WordPress 178