Small Business Mavericks
AUGUST 28, 2014
As she says, “ You can pay and pay but organic search still wins.” Organic Search Wins. Organic Search sends 51% of the traffic to company websites when you combine all the industries, but they do vary when you break them down. Small Business Internet Marketing organic search paid search Social Media traffic'
Small Business Mavericks
JUNE 2, 2014
If It Looks Like Spam… In Larry Kim’s article, “ebay Just Lost 80% of its Organic Rankings” , it’s clear that eBay implemented a strategy that was destined to crater their search rankings from the start. eBay created a major AdWords campaign that was by all accounts completely spammy.
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Small Business Mavericks
MAY 11, 2015
Digital marketing allows healthcare organizations to meet the consumers where they are, targeting patients at their specific moment of need based upon their specific condition.” HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement.
Small Business Mavericks
OCTOBER 13, 2014
Sooner or later it happens: the dreaded realization that your organic traffic numbers have gone down significantly. Russell’s recap highlights three possible snags in your SEO strategy: De-Indexing Issues. Redirects.
Small Business Mavericks
AUGUST 29, 2014
Casey Meraz then gets specific, using examples to show the SEO strategies that make your association with the promotion of a local event so effective. Local events are useful and beautiful because you get to meet the people who come as a result of organic local SEO. Local Events That Can Connect. classes or guest speakers.
Small Business Mavericks
MARCH 9, 2015
Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). “A site’s URL structure should be as simple as possible. Does that sound like Spock? I thought so, too.
Small Business Mavericks
MARCH 3, 2015
Another way to avoid the mistake is to listen to the people in the organization who are interacting with the customer and take their advice–unless there’s a very good reason to ignore it.
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