Sherrilynne Starkie

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. A balanced communications strategy is going to maximize the return on investment. Digital Media and Marketing Framework Example.

Marketing 367
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What’s your social media marketing budget?

Sherrilynne Starkie

But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities. Start by pinning down exactly what you want social media marketing to do for your organization. And, set realistic milestones for your organization. Breakdown milestones.

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Why your social media isn’t working

Sherrilynne Starkie

Your strategy is off (or non-existent). Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. To drive business progress, social media objectives need to be tied into the organization’s strategic plan. One company had a lot of organic activity on its Facebook page.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. When it comes to social media in advertising, we benefit from pay per click models which put paid campaigns within reach for most organizations.

Marketing 195
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Trust in business is the catalyst for change

Sherrilynne Starkie

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. He said companies need to engage stakeholders over shareholders and anchor strategy in ethics.

Survey 259
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Research is a key part of developing a strategy and keeping a program on track. A competitor analysis is often done too.

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How a social media consultant can help your business

Sherrilynne Starkie

Many organizations are on social media, yet they don’t see tangible business advantages. Usually, the issue is a lack of strategy. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Adding a social media consultant to your team will fix this.