Adam Sherk

SEPTEMBER 28, 2011

But with the right monetization strategy there is no reason that a news organization needs to be limited to the confines of its own website. That alone is a big step for publishers, who are understandably tentative about social efforts that are not directly focused on bringing users back to their site.

Facebook 111

Facebook Journal URL News 111

Adam Sherk

OCTOBER 6, 2010

In recent years many larger news organizations were still coming to terms with the need for a social presence and the nature of their participation. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. ig Adam Sherk October 7, 2010 at 1:29 pm Great follow-up analysis Ilya.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

MARCH 8, 2012

However many still face issues with strategy, execution and incorporating social into a cohesive program. Effective and appropriate diversification applies to social media strategy as a whole and to the tactics applied to specific social sites. and Sasha Koren from The New York Times. What is the right mix of diversification?

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

JANUARY 12, 2010

At the end of the day, engaging fans, enhancing the fan experience and boosting ROI should be at the core of any social media strategy implemented by NBA team properties. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Great work, Adam.

Team 179

Team Twitter Facebook Press Release 179

Adam Sherk

FEBRUARY 23, 2010

Standards of quality and editorial voice must be maintained, and news organizations in particular play a more important role in society than simply manufacturing content for the sake of making money from it. If news organizations can’t stay in business, they won’t be playing any role at all.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

MARCH 16, 2010

News organizations can quickly gain multiple listings and sustain them for a period of time through user retweets. link] It makes me wonder how soon tweets will get more staying power organically. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

SEPTEMBER 13, 2010

24% of Twitter users follow news organizations or individual journalists, compared with 16% of social networking users. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Only 3% regularly or sometimes gets news from Twitter.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

FEBRUARY 19, 2010

Unfortunately The Huffington Post’s success with search engine visibility has created a “HuffPo effect” in which other news organizations try to copy their blog formula. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

AUGUST 31, 2010

News organizations want to drive video impressions to their own sites but since YouTube dominates the online video world they need to have a presence there. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

JANUARY 28, 2010

Either way, here are 10 quotes that caught my attention on how the iPad will impact news organizations from a business or design perspective: “The business side of the equation will be complicated. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. I’d be surprised.

iPad 129

iPad Apple News iPhone 129

Adam Sherk

JULY 13, 2010

My first reaction is that if the organization is oriented to mass appeal, the smaller audience will reduce perception of value. It is interesting how PR continues to change, and media companies will continue to have to adapt their strategies to work with paywalls and subscription models.

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

FEBRUARY 17, 2010

Adding more filtering and organization options will help, and continuing to (safely and appropriately) tie it with Gmail will give Buzz a major leg up on services like Friendfeed that never made it mainstream. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 118

Sites News Google Facebook 118

Adam Sherk

AUGUST 4, 2010

Now that the alpha version has been going for a while ( update: the new Digg v4 went live to everyone on August 25th) I thought I’d take a look at how news organizations are faring thus far. You’d think UPI could at least attract a follower or two from its own organization.

Digg 134

Digg Sites News Activities 134

Adam Sherk

AUGUST 24, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. But do the expanded results apply to the embedded news and video listings in the SERPs?

News 113

News List Google Embedding 113

Adam Sherk

MAY 15, 2009

In large organizations with multiple properties spread out in various locations, there are a lot of stakeholders involved in every project, and a lot of factors involved in each decision. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

URL 100

URL Syndication SEO Press Release 100

Adam Sherk

MAY 26, 2009

I agree that hosting SMRs off-site is better than not doing them at all, and that using a third-party service brings other benefits, especially for organizations that may not have the resources to build and maintain their own newsrooms. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 102

Press Release Social Media Syndication Hosting 102

Adam Sherk

MAY 17, 2010

by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture.

Sites 167

Sites News CPM Facebook 167

Adam Sherk

FEBRUARY 27, 2013

So it seems like a good time for media organizations to take stock of their efforts on the photo sharing site. But today I thought I’d focus on news organizations. This is not intended to be a comprehensive list, but it provides a good cross-section of print, broadcast and Web-only media organizations.

Activities 194

Activities News Instagram Brands 194

Adam Sherk

FEBRUARY 4, 2010

Who offers more value to their organization? In developing social media strategies for news sites, marketing typically takes the lead on the audience development and content promotion aspects, while the editorial staff focuses more on using social media for sourcing, identifying trends, coming up with story ideas, etc.

Social Media 146

Social Media Press Release SEO News 146

Adam Sherk

MARCH 2, 2010

Most organizations prefer to keep their figures private so I’m not able to share the actual sites but they are all well-known brands. Some notes: While all of the surveyed sites have some form of social media strategy none of them are doing as much as they could be. The highs for Facebook and Digg were 2% and 7.2% respectively.

Survey 193

Survey Twitter Digg Hitwise 193

Adam Sherk

FEBRUARY 1, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 20+ Major News Sites Ranked by Domain Authority by Adam Sherk on February 1, 2010 When it comes to competing for search engine visibility, major news organizations tend to benefit from having strong, trusted domains. But just how strong are those domains?

Sites 118

Sites News Syndication Digg 118

Adam Sherk

NOVEMBER 11, 2010

While my list is geared towards publishers the tactics are applicable to most organizations. So spread things out through a diversified Twitter strategy. Related posts: Diversified Twitter Strategies for News Sites. What Twitter tips would you add? Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book.

Industry 200

Industry Social Media URL Module 200

Adam Sherk

MARCH 30, 2011

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011. But is it possible to extract user intent in a meaningful way? What tools and methods are you using?

Publishing 131

Publishing Social Media Aggregator ROI 131

Adam Sherk

DECEMBER 8, 2009

Essentially the idea is that for ongoing stories news organizations would maintain a single, consistent “living” URL that is continually updated with the latest developments. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Google 112

Google Health Care Press Release News 112

Adam Sherk

JUNE 29, 2010

Among my examples were ecosystem, a term that had always been used in reference to organisms, not software (!), Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Usually, there are well-established words already in place that are displaced by this new shiny.

Press Release 279

Press Release Marketing Class List 279