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Adam Cohen

Organization

Strategy

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

AUGUST 24, 2010

If your organization is large, chances are the percentage of customer-facing people is smaller. A strategy was developed and plans were made, but the company wasn’t aligned as an organization on when and how to jump in. 7 Inputs to a Social Media Strategy (22). How many customers does your company have? Tweet This!

Company

Company Social Media Posterous StumbleUpon

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. Understanding the Competitive Landscape When deciding to build a strategy for social media , it’s clearly important to know what your competitors are doing.

Research

Research Social Media Marketing Retail

Adam Cohen

Making the Leap: Why Companies Struggle with Social Media

10 Reasons Market Research is Critical to Social Media

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