Social Media Strategery

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

When did I become the guy who gets tired of social media? How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? You can go out and get a social media certification.

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Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

.” Social media was going to change the world, and I wanted to be at the tip of the spear. I joined a rapidly growing cadre of change agents using social media to radically transform everything from fixing potholes and broken stoplights to managing city budgets. . No one talked about social “content.”

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What Kind of Impact Has Social Media Had on Your Organization?

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Kind of Impact Has Social Media Had on Your Organization? One can’t measure the value of using social media in a government agency in sales or revenue.

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Identify the Right People to Manage Your Social Media Initiatives

Social Media Strategery

Who leads your organization's social media initiatives? Social media isn't something that can just be assigned to someone any more than you can just assign someone to be the homecoming king. This is why so many social media initiatives fail – not because of technology or policy, but because of people.

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Rest in Peace, Social Media Ninjas

Social Media Strategery

It’s now two or three years later, and you’ve become the organizational “expert,&# “guru,&# or “subject matter expert&# in social media, your social media blog receives a lot of traffic, you’ve championed the use of Enterprise 2.0 Social media specialists are the new normal.

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Set Your New Social Media Manager Up For Success

Social Media Strategery

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? These gurus, ninjas, strategists, and rockstars often come into this new organization with high expectations ("oh, you're the new social guy?

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Do You Have a Social Media Superman Complex?

Social Media Strategery

Are you trying to hard to be a social media Superman? I've become the designated "social media guy" for a massive organization (25,000+ people). " Once the words "social media" were uttered, the call went out – let's get Steve in here right away!! I liked it.