Direct Marketing Observations

OCTOBER 12, 2012

Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage. I’ve used upwards of 7-10 free and paid social media monitoring and measurement tools to do it. Organizations are resourced challenged. And the biggest gap?

Social Media 187

Social Media Engagement B2B Small Business 187

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MARCH 29, 2010

For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. Can you drive social media work for clients?

Questions 196

Questions Social Media RFP Collaboration 196

Direct Marketing Observations

APRIL 22, 2011

I was walking the dog the other night and watched as he “marked&# his territory and naturally I thought about the natural Tug-o-War that occurs with social. The desire for different departments wanting to own the “rights&# to social media. Lastly, Steve Radick thinks we all own social media.

Social Media 188

Social Media B2B Social Media Management Organization 188

Direct Marketing Observations

MAY 18, 2010

He was talking about how GM’s have to look at talent from the perspective of what it means to the organization and how it can help them, regardless of a person’s age, salary or diminishing skills. Value to your organization will be perspective. Think about that. The takeaway? The takeaway?

Social Media 171

Social Media SEO Social Networking Skills 171

Direct Marketing Observations

MAY 28, 2010

In some cases, I made mistakes, which made me better the next time I did it, but it also gave some individuals within these companies the notion that social media does not work. Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create listening posts.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

JANUARY 12, 2010

I got a call yesterday from a vendor selling a social media solution. I was astounded by the person admitting that he really didn’t know enough about social media to answer the question. I was astounded by the person admitting that he really didn’t know enough about social media to answer the question.

Social Media 170

Social Media Web 2.0 Education Engineering 170

Direct Marketing Observations

JULY 14, 2010

Brilliant, real time, impactful, measurable, social media marketing. Here’s a quick glimpse of some of the videos responses to tweets from notable people and organizations. Tags: mashups social media Old spice social media mashup.

Mashup 205

Mashup Social Media Marketing YouTube 205

Direct Marketing Observations

JUNE 23, 2011

Including corporate America, and yet that is their greatest fear with social media. They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. Remember how email initially was viewed within an organization and how we treat it now?

Social Media 200

Social Media Posterous Collaboration Course 200

Direct Marketing Observations

AUGUST 13, 2010

That if they had their druthers, they would outsource their social media activities. Because what they won’t admit is that social media is a big time suck and furthermore, they might not even admit that they are tired of “engaging&# every day. To outsource your social media activities.

Social Media 180

Social Media Aggregator Activities Fashion 180

Direct Marketing Observations

JULY 28, 2011

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

AUGUST 17, 2011

If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents. Cisco is a good example of a company doing it the right way.

Social Media 159

Social Media Buy Handbook Policies 159

Direct Marketing Observations

MAY 7, 2010

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 2) #4change is a monthly tweetchat on how social media is helping to create change.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

NOVEMBER 10, 2011

Businesses are starting to realize and understand that social provides or could provide another way to extend brand identity and establish a better connection to internal and external communities. Social is enhancing personalized interactions. Companies shouldn’t be forced into a proactive approach to anything.

Social Media 168

Social Media Reputation Policies Influencer 168

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Can you drive social media work for clients?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

MARCH 26, 2010

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. We talk about enterprise wide integration of social media but that takes on different forms.

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

OCTOBER 19, 2010

Do you ever stop and think about how much you’ve actually read and heard about social media? We talk or you hear all the time about C suite alignment in order to drive some type of momentum in rolling out social media, but has anyone ever explained or told you about the soft skills that are needed to get you over the top?

Skills 170

Skills Social Media Company Posterous 170

Direct Marketing Observations

APRIL 11, 2011

One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it. What are they doing with social media that you are not?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

JANUARY 28, 2010

In our never ending and ongoing series of social media thoughts, we bring you the corporate social media adoption conundrum. As a large company, should you embrace the personal brands within your organization that might be thriving in the social media world? What’s the worst that could happen?

Social Media 122

Social Media Social Networking Organization Examples 122

Direct Marketing Observations

JUNE 18, 2010

My passion and understanding of the power of social is not theirs. They may want to be part of the conversation but it’s not the same as mine, or the same for other similar organizations or competitors. What level of buy-in and to what extent of buy-in internally do you need with social media in order to be successful externally?

Buy 159

Buy Social Media Survey Social Networking 159

Direct Marketing Observations

JULY 6, 2010

Traipsing in and bellowing to anyone who will listen, that the tranformative nature of social media will change the way you do business for the better, is a lofty claim. What if you could only use one “social solution&# ? Let’s say you’re a consultant, which social media solution would you suggest and why?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

JULY 6, 2011

You are social, you are participatory and you are producing content? It permeates your organization? Business is derived from your social activities ? Does your organization think like this? Does anyone think like that when it comes to social business ? That’s a given right?). You engage frequently? Imperative).

Social Media 131

Social Media Organization Activities Company 131

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. And it was cool.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

JANUARY 19, 2010

Now, if you want to source some external help for social media, well that’s a different story. We hear how everyone is a social media expert whether they’re certified or self-proclaimed. Possible organization by Purpose/Goals, Criteria, Timelines, Vendor Questions / Responses, initial cost estimates.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

FEBRUARY 2, 2010

Executives are turning FUD around and using it on their own organizations with regards to the use of social media. While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. via hashtagsocialmedia.com.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

JULY 19, 2012

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. ”

Study 176

Study Research Organization Communities 176

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

MAY 6, 2011

“In order for social media to be effective internally within an organization, the silos have to come down “ But do silos ever actually come down? You could spend the majority of your time within your company trying to get buy in and roll out a social media initiative and get nowhere because of “the silos&#.

Organization 164

Organization Buy Social Media Company 164

Direct Marketing Observations

OCTOBER 15, 2010

With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? 6) Mitigating loss of control in social media will continue to be underserved and undervalued.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

SEPTEMBER 30, 2010

Recently I had the pleasure to do 2 things that I enjoyed tremendously: One, I got to participate in a podcast with Geoff Livingston and Toby Bloomberg on Social Media and the Enterprise and Two, I got to speak to a bunch of relative neophytes with regards to Social Media. Now back to the other group. Or reality?

Web 2.0 122

Web 2.0 B2B Social Media Groups 122

Direct Marketing Observations

AUGUST 10, 2011

But look at what organizations and institutes now have to deal with… Yes there are other digital platforms that are in play during all of this but it is Twitter which seems to be the primary conduit for real time conversations, and updates during the riots in London. It is the nature of the world that we live in today.

Hitwise 152

Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

OCTOBER 25, 2011

Why do you think some organizations struggle with becoming a social business or a social brand ? Whether its with coworkers, colleagues or customers-relationships, the creation of and the fostering of them will actually determine your organizational, departmental and personal success in social and digital. Simple as this.

Travel 164

Travel Reputation Organization Buy 164

Direct Marketing Observations

FEBRUARY 19, 2010

He felt rushed by the experience, felt like there was a lack of personalization and their representative didn’t really grasp the intricacies of SEO, social media or even their brand. Especially in the social media space. Tags: social media marc meyer Social Networks. You better be walking it as well.

Social Networking 138

Social Networking SEO Social Media Organization 138

Direct Marketing Observations

MAY 10, 2011

For now on, I’m going to call it Voice of the “social&# Employee. For some organizations they will stress how important the employee is and then do nothing about it-call it lip service, while others actually put their money where their mouth is. Does social give a voice to the employee who isn’t happy?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

APRIL 27, 2010

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished. What is the common theme there?

Social Networking 204

Social Networking Flash Mob Forums Communities 204