Waxing UnLyrical

MAY 1, 2020

And relationship building begins with consistent communications that puts community building at its core , well before an organization is in crisis mode. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. ”) without actually having invested in relationship building first.

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Waxing UnLyrical

JULY 8, 2013

4 Questions to Ask Before You Publish Content. Why: In this post for SteamFeed , Jennifer Kane offers some key points to consider before publishing your content. Behind the Story: Q&A with the Media, presented by Cision.

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Waxing UnLyrical

JULY 24, 2017

So the people and/or organizations who will employ/hire/contract with you will not do so only because of your #madskillz but because they believe that your values and approach aligns with theirs. I’ve said this a number of times over the years and I’ll say it again: people do business with people.

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Waxing UnLyrical

DECEMBER 28, 2019

But here’s a news flash: stories that are memorable, that captivate, and that move you to action (which is ultimately what we want to see happen for our organizations and clients, right?), Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Numbers give stories context.

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Waxing UnLyrical

SEPTEMBER 28, 2012

Now, the background , as my friend explained in more detail, is this: The professional contact is someone senior at an organization which could very well end up being my friend’s “dream employer.” Being a polite person, s/he thanked them, and then went to their website to learn more… and was impressed!

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Waxing UnLyrical

JUNE 27, 2016

One of the biggest roadblocks to effective integrated communications is the existence of silos within an organization. ” How does your organization avoid silos? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

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Waxing UnLyrical

AUGUST 14, 2012

Kirk Hazlett, APR, Fellow PRSA, has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

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Waxing UnLyrical

MARCH 2, 2017

Add to that, she published it at a time when a “lessons learned” post for 2016 is still extremely useful in 2017; we have 5/6 of the year still left, so lots of time to put lessons to use. Are you staying mindful of adding to the organization’s bottom line through your Social PR work? I would love to know.

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Waxing UnLyrical

SEPTEMBER 19, 2012

As the name goes, WE is actively helping a global movement of people and organizations working toward social justice, indigenous rights, and environmental stewardship to connect, collaborate, share knowledge, and build alliances. Learn more about Ancita via her About.me page.

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Waxing UnLyrical

NOVEMBER 18, 2016

The Master Course has been instrumental in helping me educate and empower my team to utilize and participate in the Social PR movement within our organization.” “The Social PR movement within our organization.” ” Dinean isn’t just changing her own life, she’s changing her entire organization!

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Waxing UnLyrical

JANUARY 18, 2013

The post is published. Kirk has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

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Waxing UnLyrical

MARCH 19, 2012

Maybe not quite that final, but it’s done… and published. Kirk Hazlett, APR, Fellow PRSA, has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience. It only took another quarter-century to actually do this…but it’s done!

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Waxing UnLyrical

FEBRUARY 13, 2017

PS: I know you might need to get budget approval from your organizations, etc., Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. for the Master Course, in order to expense it. 24 , so definitely get in before then.

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Waxing UnLyrical

JULY 13, 2015

So how can you gain cohesiveness in your organization through internal communications? in your knowledge of what drives your organization,” opines Jeff Zwier as he teaches you how to be a “truly strategic business communicator” in this post for Melcrum. Why: “An organization’s strength lies in its people.

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Waxing UnLyrical

SEPTEMBER 12, 2012

I also caution them that they will likely be met with resistance or skepticism from some of the more “conservative” (aka “stodgy”) members of their organization. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. Image: in pastel via Flickr, CC 2.0.

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Waxing UnLyrical

JUNE 5, 2018

Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. It can help make up for the loss of organic reach/engagement and open you up to the millions of daily users across platforms. See you next time! Image: Siora Photography via Unsplash, Creative Commons CC0.

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Waxing UnLyrical

SEPTEMBER 5, 2012

By maintaining an employee learning group , my backup had approximately 25 other employees in the organization who could assist her with social media monitoring and getting the word out if things got hairy. You just read Do Your Career a Favor, Be Replaceable , originally posted on Waxing UnLyrical , published by Shonali Burke.

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Waxing UnLyrical

JUNE 20, 2012

Kirk Hazlett, APR, Fellow PRSA, has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

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Waxing UnLyrical

OCTOBER 24, 2016

I help organizations, brands, and people identify and tell their best stories. The Master Course has been instrumental in helping me educate and empower my team to utilize and participate in the Social PR movement within our organization. Introduce yourself – who are you and what do you do? .

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Waxing UnLyrical

OCTOBER 10, 2012

Kirk Hazlett, APR, Fellow PRSA, has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

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Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. The CRM, MarTech and AdTech revolutions have forever changed the way sales organizations and marketers work and measure their success. Our fate is in our own hands.

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Waxing UnLyrical

MARCH 26, 2012

I’ve been familiar with Oxfam for a while, and it’s a terrific organization; but the project duration was fairly short; just about a month. And as they opted in (hopefully) to be communicated to by the organization, OA would be able to convert them to evangelists for OA’s work and donors to the organization.

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Waxing UnLyrical

SEPTEMBER 14, 2015

Why: “Many disasters are foreseeable, and organizations can benefit from the collective wisdom of other organizations that have survived disasters,” wrote David M. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Business Survival Skills.

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Waxing UnLyrical

OCTOBER 17, 2016

I care about Social PR because it’s a part of people’s daily lives and connects organizations and businesses with people in an “organic” way, not known before. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Delicious Consultant Course Banking 100

Waxing UnLyrical

JANUARY 29, 2016

It’s very interesting to watch how organizations communicate in, during, and around extreme events. Did you see other people/organizations coming up with creative communications around the blizzard? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Waxing UnLyrical

FEBRUARY 17, 2015

It’s about the publishing ethos, the engagement ethos,” explains Gerry McCusker in this IABC interview by Caroline Cornell. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Why: “Online reputation management is not about the latest social channel.

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Waxing UnLyrical

JULY 29, 2016

Because, remember, this isn’t just about coming up with the perfect metrics for your campaign, it’s about ultimately being a change agent for your organization. Fabulous organization, massive, like a little city. Make sure you know how your organization drives revenue and stays profitable, and how it tracks that success.

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Waxing UnLyrical

JULY 24, 2015

Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. just yesterday I was called in for an emergency consult with an extremely large organization on a potential crisis bubbling up through social media. The organization with whom I did an emergency consult yesterday?

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Waxing UnLyrical

SEPTEMBER 13, 2012

The discussion progressed on to a long and detailed post on Nieman Labs , which examines what the potential is for news organizations to begin to measure the impact of journalism. originally posted on Waxing UnLyrical , published by Shonali Burke. It’s a complex discussion topic, but an important one. You just read #measurePR Aug.

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Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019.

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Waxing UnLyrical

JULY 2, 2018

My first internship was at the North Atlantic Treaty Organization. A5: It was when I worked remotely for a publishing company. Danielle Heiny is a success-oriented brand manager, who helps mission-driven organizations achieve explosive growth by harnessing brand potential, connecting the dots, and optimizing bottom-line results.

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Education Creative Commons Metrics Journal 102

Waxing UnLyrical

JANUARY 8, 2016

Get organized. Get organized. I don’t think there’s anyone who says, “Gee, I wish I could be less organized”…! Some ideas: Check out productivity apps like Asana , they really help to keep your work, teams & projects organized. Spend less, save more. Enjoy life to the fullest.

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Waxing UnLyrical

MARCH 16, 2016

In addition to volunteering with an organization, here are a few other ways to learn: 1. I’ll also hear from agents and publishers. I also read the magazines that my professional groups publish, and I read magazines such as Success and Fast Company for inspiration and to learn. Sign up for webinars. It’s worth it.

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Waxing UnLyrical

JANUARY 22, 2016

Community member Melissa DiVietri had this to add: A6 Effective metrics can resolve issues facing organizations that will ultimately build relationships with stakeholders. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Image: Yasemin Kaymak via Unsplash, CC Zero.

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Waxing UnLyrical

JUNE 20, 2016

Why: “Your company’s social media presence and strategy should never be treated as busy work, or an experimental project,” writes Gini Dietrich as she tells us why “it’s time for it to graduate from the intern room to the bullpen of marketing and communications at your organization.” Please share in the comments below.

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Waxing UnLyrical

NOVEMBER 22, 2010

Lindy : Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations.

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